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3 Ways to Get More Out Of Your Autoresponder

May 20, 2008
An autoresponder is more than just a way to send e-mail messages automatically to your subscribers, it is a tool that every Internet marketers should have in his toolbox. Even if you have an autoresponder company that you're working with, you still may not be getting the maximum amount of benefits out of your effort. Here are three different ways to maximize your results and your profits from your autoresponder series.

The first thing that you need to do is make sure that you have a series set up correctly. There are all kinds of different ideas and methods as far as time intervals are concerned between automatic messages. For most people, however, they get used to receiving an e-mail on a specific date. For example, if you send out the initial e-mail to them on Tuesday you should continue to send the e-mails to them on a Tuesday. Not only does this get them used to getting the e-mail on a regular basis, the fact that they originally joined your list on a Tuesday would be a good indicator that they tend to surf the Internet around that time every week.

Another good idea for your autoresponder is to make sure that you don't sell to your list too quickly. Of course, we are all in business to make money but it's important that you don't overdo the selling whenever you're first contacting those on your list. It is a much better idea to build up a little bit of a relationship with them so that they have a certain amount of trust in what you have to say. By providing them with good, solid information on a regular basis they will be more likely to pull out their wallet whenever it actually comes time to make a purchase decision.

Finally, you need to decide exactly how long your autoresponder series is going to be. Many people do the introductions and an initial sales letter with the original series. Other individuals will set up an entire year's worth of e-mails so that these individuals are contacted on a weekly basis. Something that many people don't realize is that it is possible to take an entire year's worth of messages and then rotate the individuals back to the beginning whenever that year is over. If you do this, you will continue to contact these individuals without any additional work on your part and, believe it or not, not one of them will notice.
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