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What to Look for When Choosing an Autoresponder

May 20, 2008
Many people underestimate just how important an autoresponder is to their business. If you're working on the Internet, an autoresponder can not only help to infuse new life into your existing business, it can help you to launch a new business altogether. The reason that this is the case is that many individuals will land on your webpage and quickly leave, never to return again. If you are giving them the opportunity to sign up for an e-mail list that is powered by an autoresponder, however, you have the opportunity to market to them many times over.

Although there are many different options that are available whenever it comes to an autoresponder, it basically boils down to having them all in one particular location. You have the option of either housing the autoresponder software on your server or buying a remote service such as aweber. For those that are just starting out in business, it is a much better idea to get a month by month service that will take care of all of the maintenance and e-mailing for you. All that is really needed on your part when using one of these services is to set up the initial autoresponder series and place the sign-up form on your webpages.

Another very important option to look for in an autoresponder is the ability to continue using them as an e-mail delivery service. Although many people set up a series of autoresponder's that run for up to a year, many individuals like to send periodic updates that are related to a specific topic that may not have fit into the original series. An autoresponder company should have the ability to broadcast these messages for you to either your entire list or to those that have reached a certain number of messages in the autoresponder series.

Finally, you need to look for a reliable service that has a good reputation. Because so many companies are now blocking e-mails as a result of the spam problems, you want to make sure that yours are getting through. By choosing an established autoresponder company that understands what it takes to be in the good graces of e-mail services, you will be in a much better position to be profitable with your marketing. After all, what good is the perfect e-mail if it never makes it through to your client's inbox ?
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