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How Social Networking Helps Network Marketing

Aug 17, 2007
Social networking in a very subtle manner has embarked on a prominent position in the overall market endeavors of any firm or individual. The entire marketing world has been secretly harnessed by the elegance and dignity imparted by this tool. Network marketing in the social circle has made things far easier and comfortable. Getting a few minutes with the who's who of the corporate world is not possible with such ease as rendered by social networking. Business social networks if used tactfully can go a long way in deciding your career path as a successful marketer.

In addition to providing business leads and the much-desired marketing pitch, social networking also plays a fundamental role in direct marketing of products and services. Your network could be an important consumer base and the implicit marketing pitch done on an informal note within the established contact base can generate more demand by word of mouth, than any other marketing tool.

Business Network Applications
Information technology is a mandate for almost any sphere of life. Why let social networking be an exception? The outcome of the much anticipated overlapping of information technology and social networking is the business network application. This application has made the search of referrals and contacts faster and more accessible. All you need to do is search for the desired person's contact or referral list by making entries in the search form. These automated applications reduce the associated time factor and impart easy searches, recording, and web marketing facilities through various processes including e-mail and direct mail, landing pages, forms and analytics and CRM systems.

Differentiating The Personal And The Professional
Social networking has a basic risk that pitching or deploying personal contacts for professional reasons might end up adversely affecting the private life. However, while marketing to or through these delicate personal contacts, it is important to tactfully convey the things desired. Sensitive relations must be managed with caution wherein your friends and family must believe in what you say. While pitching for a desired contract or an opportunity convey to the intermediary that this could benefit the target contact. Let them know it is good.

Another way to indirectly spread out a word among personal acquaintances is by way of distributing business cards. Make sure that you are reachable and everyone around you knows your business domain and associated benefits. You should be the first person to be contacted for your specific set of offerings.

Social networking has been growing as an important facet of the overall marketing strategy and it therefore must be deployed in a smart manner to benefit the user. This form of networking among your family and friends can lead to the twin advantages of creating a marketing channel and acting as a demand creation outlet.
About the Author
David Gass is President of Business Credit Services, Inc. His company publishes a free weekly e-newsletter on Small Business Consulting at their web site http://www.smallbusinessconsulting.com.
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