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How to Write Newsletters or Emails

May 21, 2008
When writing a newsletter or email promotions you are going to be in trouble unless you have a real point of difference that can be easily perceived by your prospective buyer, the design and graphics of your newsletter, plus what you say and how you say it, will help in giving your newsletter this vital difference.

Be sure your newsletter works with the personality you're trying to build for it. Make sure it reflects the wants of your subscribers. Include your advertising promise within the heading, on the title page, and in the same words your advertising uses. And above all else, don't skim on design or graphics!

The name of your newsletter should also help to set it apart from similar news letters, and spell out its advertising promise. A good name reinforces your advertising. Choose a name that defines the direction and scope of your newsletter.

Opportunity Knocking, Money Making Magic, Extra Income Tip Sheet, and Mail Order Up-Date are prime examples of this type of philosophy - as opposed to the normal run of the mill boring, Report, Association Newsletter, or Club-house Confidential.

Try to make your newsletter's headlines memorable - one that flows automatically. Don't pick a name that's so vague it could apply to almost anything. The name should identify your newsletter and its subject quickly and positively.

Pricing your newsletter should be consistent with the image you're trying to build (unless it is an email newsletter, in which case it can be free if you are selling products within it!). If you're starting a "Me-too" newsletter, never price it above the competition. In most instances, the consumer associates higher prices with quality, so if you give your readers better quality information in an expensive looking package, don't hesitate to ask for a premium price. However, if your information is gathered from most of the other newsletters on the subject, you will do well to keep your prices in line with theirs.

One of the best selling points of a newsletter is in the degree of audience involvement - for instance, how much it talks about, and uses the names of its readers.

People like to see things written about them. They resort to all kinds of things to get their names in print, and they pay big money to read what's been written about them. You should understand this facet of human nature, and decide if and how you want to capitalize upon it - then plan your newsletter accordingly.

Almost as important as names in your newsletter are pictures and images. The readers will generally accept a newsletter faster if the publisher's picture is presented or included as a part of the newsletter. Whether you use pictures of the people, events, locations or products you write about is a policy decision; but the use of pictures will set your publication apart from the others and give it an individual image, which is precisely what you want.
About the Author
Uchenna Ani-Okoye is an internet marketing advisor.

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