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Get the Audience's Attention with the Right Voice

May 21, 2008
The right voice over talent can make a huge difference in media. In fact, some voices become as famous as the products or people they represent. For example, all you need is the right intonation to make people think of Donald Duck, Kermit the Frog, or Bugs Bunny. Whether you need someone to narrate for a documentary, a story, a commercial, or a cartoon, matching the right voice with the right product is an important task. It can also be a difficult job though. After all, every voice is unique and leaves an imprint on your listeners' memory. Like music, voice possesses the ability to create mental images and emotional moods.

As a tool for communication, a voice must also be easy to understand. Consequently, voice over talent has to be more than simply attractive - it should be clear. This means that a good artist in the field should have exceptional diction. Diction refers to how well a speaker pronounces the words. It requires articulation through the lips, the teeth and the tip of the tongue. Accents can add a lot to media, since many people enjoy hearing them, but they can't be too heavy or the message will be incomprehensible.

To make your job easier, some companies have created an archive of voice samples that have been labeled with a brief description. For example, a woman's voice might be described as "sensual," "energetic," "mature," or "chatty" while men's voices could be labeled "deep," "aged," "confident," or "announcer." This means you can actually listen to recordings to find what you're looking for without going through the process of advertising for and holding auditions. If you don't know what you are looking for, a brief description of the product you are making can help professional directors give you advice and point out a couple viable choices.

Once you have found the best artist to meet your needs, these companies can also provide all the equipment and facilities you will need to make professional, high-qualities reads. From the studios and recording equipment to the musicians and actors, you can find them all in one place.

You might be lucky enough to find the perfect voice over talent by walking on the street or talking with a stranger over the phone, but most people don't walk around showcasing their vocal talent which could make the process rather lengthy. And, even if they did have the right tone and diction, there's no guarantee that they would have the interest, time or confidence in the job that trained voice over artists would bring to the table. Save yourself some time and headaches and choose from a pre-compiled choice of voice.
About the Author
Voice Over LA (http://www.voiceoverla.com) is the perfect place to find your own voice over talent. Located in Los Angeles, the capital of movie-making gurus, they have access to some of the best actors, musicians and directors in the country. The author, Art Gib, is a freelance writer.
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