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Increase Customer Loyalty By Giving Away Freebies

May 21, 2008
Everything these days cost money, there is no way around it. So the best way to build a relationship with people, to get people informed of your product or informed of your service is to simply give stuff away for free.

Every body loves free items, would you hate it if you got a free gift from a company? The answer to your own question is no, no you will not hate it. Usually by getting a free gift from a company, you will be a fan of the company. So you will be more informed about what the company has to offer than you would if you did not get the free item.

So what you need to do is start small, start with maybe a gift that is about five dollars or maybe even ten dollars, and start doing give away's. This is a great way to drive traffic to your website or blog, because people will keep checking to see if they won or not. Then at the same time, while they are checking back at your website or blog, they are becoming more and more informed of the products or services that you are offering.

The great thing about give aways, is that the person that received the gift will not forget you. Gas is a huge subject at this time our lives, so let's talk about gas as an example. Let's say that I owned a gas station and there was a gas station across the street.

We both cost the same, but we want more customers. Let's say that we give away free gas to five lucky customers. Do you think the next time they need gas they will go to you, or to the gas station across the street? Chances are they are going to come back to you because they cared about your services a lot.

So when you are offering your free services and products, you are attracting future customers. Really, that is what you are doing. You will be surprised at how many people will want your services or products, only because you gave away some free gifts. They know that you care about your customers, and that you are not doing it just for the money. You really are, but this will show that you also care about your clients or customers.

There you have it, now you know what the power of free gifts and free services can do for you. Here is a little homework assignment for you, when you see that somebody is doing a give away, I want you to follow up on them. Follow up how their services and see how they are doing now.

I would say that about most of the time they have increased their sales, and they have new clients. Word of mouth goes around, and chances are that the people that won the products or services are telling their friends and family about it. This is resulting in more people using your services and products. The gift or service that was given away will be covered really quickly by the new clients.
About the Author
Jonathan Hook, gives away free marketing tips, tools and resources at TheMarketersMind.com
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