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Secrets of Internet Business Success Part Two

May 22, 2008
If you want to make money online then you need to know these things... How to target a group of people who have money to spend online. How to sell them more of what they like to purchase. And how to sell them on buying from your website.

List building is the next step in the process.

You may have heard that the money is in the list. Absolutely true. The problem is less than 10% of Internet marketers know how to build their list. So let's discuss this all important topic.

The majority of your success on the Internet is due to generating traffic and getting those people to join your list. It's rather easy to do this. Here's how...

First, you've got to put your focus on building a list. Nothing else should be more important to you. All your marketing efforts should result in getting people on your list.

STEP TWO: Create a lead capture page. All the traffic you generate should be driven to this lead capture page. Which is nothing more than a web page where you advertise a free report, audio, video, mini-course or ezine about a topic your market wants to know more about. I prefer promoting my ezine.

STEP THREE: Drive traffic to this lead capture page almost exclusively. Of course, how you drive traffic is also critical. Let's talk about traffic generation methods.

My favorite ones include: article marketing... ezine advertising... and... reciprocal joint ventures.

Article marketing is simple. You write up a 500 to 600 word article about a topic your market is interested in. At the end of the article you include a resource box with a link to your lead capture page.

Submit at least one article per week to the different article directories. You can do a simple search online to find article submission services and software. It's best to use these instead of trying manual submissions.

Publishers of ezines tend to accept advertising in the form of classifieds or solo emails. Contact the ezine publishers in your market and find out which ones you can advertise in.

Keep in mind, the name of the game is to drive traffic to your lead capture page. So your ezine ad is nothing more than and ad for your lead capture page and the free offer you have there.

Joint ventures are a little more tricky. The idea is to find people in your market with lists who are not direct competitors. Then ask them to promote your free offer to their list. And, of course, you'll do the same for them.

Make sure you approach joint venture prospects with a list that if of similar size as yours. If you don't have any list yet you can still make this work by finding out what you can do for the joint venture partner.

Another huge point: Do something every day to drive traffic to your lead capture page. Consistency is the big key to growing your list. The more you focus on traffic generation the bigger your list will get.

The next article will talk about taking profits out of your list.
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