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Answering and Recruiting When Selling At a Party

May 22, 2008
When you seem to have answered all the questions and everyone appears to have made their selections, start writing orders. Don't hesitate to ask for orders. Writing orders should take about 15 minutes, and then you should let the party begin to winding down.

During this time, mingle with your guests and anyone showing a spark of interest should be approached with an offer to serve as a future host or hostess. As each guest starts to leave, thank them for coming and walk with them to the door.

The total length of your party shouldn't be much more than two hours. Time and time again, it's been proven that you can do everything necessary, and make the most sales in this period of time. You lose effectiveness and make fewer sales with appreciably more or less time.

There are a couple of proven ways to recruit new hosts or hostesses from the people attending your party. First of all, watch the guests as they look over the merchandise, examine, admire and wish for something they don't quite have enough extra money to buy. When you've determined that a particular guest wants a specific item but can't quite fit it into the budget, simply take her aside to a secluded corner of the room, and explain privately that you're willing to give her the item she has been looking at and wanting, if she will agree to invite her friends and relatives to a party in her home.

This approach works almost every time, and your only expense is the wholesale price of the item you give her as the free gift.

The second sure-fire approach is to offer a cash incentive. You do this by offering to allow 5% to 10% of the total sales volume resulting from the party staged for you by this type of new recruit. There's a plus factor for you on this one, because you'll be getting the enthusiastic participation of the host or hostess on the selling side. Once you've explained to them how your program works, they'll generally do everything they can to make the party a huge success, and thereby increase their pay for the evening.

When you give a gift to the hostess for having the party, the presentation should be a special ceremony staged with all the "Show Biz" flair you can muster, at the end of your merchandise showing. However, when your gift is a cash award, carry your presentation over to the next party and make a big production of it as well. Don't forget to invite the "guest of honour" to your next scheduled party for the big presentation.

During these presentations many of the other guests will be favourably impressed, and as a consequence will ask you for details.

Actually, your recruiting efforts should begin when you start taking orders. Every person you talk with should be offered the opportunity to hold a party of his or her own. Then just before the party begins breaking up, ask your guests as a group if any of them would be interested in holding a similar party in his or her home. You ask those who voice an interest to stay over for a few minutes in order to work out the details.

You should have an Appointment Book for this scheduling. Simply ask what date would be favourable for them, mark that date in the book, along with the name, address and telephone number. Then assure each that you'll call in the next day or two to work out the details.
About the Author
Uchenna Ani-Okoye is an internet marketing advisor.

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