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The Importance Of Blogging Online

Bob Withers
May 23, 2008
Blogs are establishing themselves as a new and original media form. Blogs are instant publishing tools that allow you to easily update your content, create relationships and build trust with your target audience. They can also be a very easy way to make money. It's very easy to get a high PR profile in a short amount of time with a blog. Blogs are a really great way for a newbie to make some money because you don't need an initial financial investment, just time.

Blogs are not just for press releases, product updates, or company news. They are informal, yet structured, Web sites where individuals and corporations can publish stories, opinions and links, often daily. Blog means web-log and most blogs are started as online journals.
It is common for blogs to feature advertisements either for the financial benefit of the blogger, or to promote the blogger's favorite causes. Blogging has the ability to establish people as experts on niche topics and we all know the value of being perceived as an expert.

It has acquired the status of a full fledged industry as many bloggers have built fortunes by blogging. Blogging seems to be one of the best hard earned, legitimate online money-making ideas. It has also become a very good way of informing people about what's going on. Blogging is growing in importance, and at a minimum, companies should monitor blogs to learn what is being said about their products and services.

Bloggers also make money by engaging the readers and asking them to comment. Bloggers were among the first to realize, and in many cases successfully capitalize on the brand that their name and content had become. Bloggers and analysts said companies that want to blog should identify a specific reason to do so, such as to humanize the company, make the company more open or advance the fun-and-happy company image. Bloggers go where the mainstream media fear to tread.

Personal bloggers usually take pride in their blog posts, even if their blog is never read by anyone but them. Gartner analysts expect that the novelty value of the medium will wear off as most people who are interested in the phenomenon have checked it out, and new bloggers will offset the number of writers who abandon their creation out of boredom. One area of concern is the issue of bloggers releasing proprietary or confidential information. Several cases have been brought before the national courts against bloggers concerning issues of defamation or liability.

Blogs are natural search engine magnets, but you also need to understand the importance of using the right keywords, in headlines and when writing content that markets your business. Blogs are a good place to speak candidly with a conversational style. Blogs are, in their purest form, the core of what has come to be called personal publishing. They are the leading edge of what is often called Web 2. Bottom line is blogs are still the "new way" to communicate.
About the Author
Bob Withers is a professional sales and marketing person with over twenty years experience. He has also turned his sights on internet and affiliate marketing to apply his trade. If you want to get in touch with Bob please visit:
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