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A Dental Marketing Plan For Disaster

May 23, 2008
In a recent face-to-face coaching meeting in Portland, the group listened to a presentation from a business consultant, John Patrick.

I won't go into details about the talk, but instead, I want to focus on a question you must ask yourself that he asked us.

Let me set the stage first though:

I'm a "positive thinker." However, I'm also a man of action. I don't sit idly by waiting for my surroundings to shape my life. I quite literally shape my surroundings to suit me. I'm not saying that to brag. It's just a fact. I've witnessed it and read it many times, those who act get results. So my question here is this: Do you act or do you react?

Reaction = Bad End Results
Action = Good End Results (or at least somewhat controlled results)

Now, in being an optimistic pessimist, when I act, I always consider the negative. I don't let it control my thought process, but I acknowledge it and make myself aware of it. If the positive, for the most part, outweighs the negative, I move forward.

So, in a sense, I prepare for the worst, expecting and doing my darnedest to control the outcome to my desired liking.

Let me pose this question to you: What would do if it all came down to tomorrow? If everything you've worked your butt off for all ended tomorrow, what's your game plan? Do you have one? I know you've thought of it!

Now, this week's action to take is a pretty heady request. Well, it's not really a request. You don't have to do it. It might make you ill just thinking about it. However, if you don't think about it, you'll not be ready.

I pose this to you because a coaching client of mine had this happen. Not by their choosing. It was medically related. And, ironically, or unexpectedly for them, it simplified their lives and, made them MUCH better people and has reinforced all they've learned: Preparation and Actions are the KEYS to controlling life and not letting life control you!

ACTION-TO-TAKE TIP: Sit down and make a plan. What would YOU do if it all ended tomorrow? No income. No practice. The IRS shuts you down ON ACCIDENT. Or worse, the Feds accidentally raid your office thinking you're selling drugs when they misread the address. Don't laugh. It's happened, and to more than one dentist. The secret is controlling the final outcome. THAT'S when you can have the last laugh!
About the Author
James Erickson is the President of EMC Dental Marketing which gives Dentists a resource for turn-key dental marketing programs and dental practice marketing education including new patient attraction, and internal marketing systems. Visit www.EMCdental.com and get a free practice
building kit sent directly to your home or office.
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