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Drive Online Sales With Shopping Cart Software

May 23, 2008
When selling products or services on the internet, you will need an eCommerce hosting plan that can incorporate all the features necessary to accommodate your traffic as well as safely transfer payments. The main ingredient that regulates your ability to operate is your shopping cart system. Whether you have your own dedicated server or a shared hosting plan, this software application allows you to maintain a catalog of products as well as allows your customers to select a product and add it to a basket similar to how they would in a retail store.

Web pages have all sorts of information on them- product descriptions, helpful hints, pictures and links to other pages or other websites. The shopping cart is merely integrated into code so when your customer wishes to purchase a product, they can add it to their cart and then the shopping cart provides a check out system for payment. Some systems allow the website owner to have access to the source code which in turn gives programmers the flexibility to make accommodations to suit the personal taste of the site owner.

An experienced programmer can even make a design tool that allows a uniform method to add, change or modify products as well as present the product aesthetically as they feel. Other closed source carts basically require the web site owner to operate completely within the environment dictated by the software. Although this is very inflexible, most softwares include numerous free areas where the website owner can still mitigate the appearance and presentation of some of the site features.

The operating system your website runs on, whether Windows or Unix, dictates many of the features, software and databases that can be employed by your programmer. Although most of internet sites run on the Unix platform, if you desire to use Active Server Pages or ASP, you will need to be on a Windows platform. Adding files to your website is achieved by File Transfer Protocol (FTP) where you upload the files on free server space to be referenced as the website requests.

When your customer sees a product on your page, they are really looking at a number of variables. The background colors or theme are typically uniform throughout all the pages of a website. From there, features, text, etc are layered on top of that or provide links to areas where the actual content exists. Each picture of your products sold is stored in a database at your website server until the page is requested. Images and products are displayed by sending pictures, etc. to your customers browser where the browser combines them.
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