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Ecommerce And The Informational Internet

May 24, 2008
Everyday there are those who will ask me questions like, "What's on TV tonight?" or "Do you know what the capital of Connecticut is?" or "How do you really pronounce Lancaster, Pennsylvania?"

What amazes me is there was a time when I would have referred to print publications to answer these questions. It would either be a television directory, atlas, encyclopedia or dictionary.

Today I spend a few seconds online in my favorite search engine and produce the answers I need from a variety of sources. I get to choose which sources I place the most trust in.

If your child is having difficulty with their homework and they ask you to help you can generally find supplemental materials online to help them - and yourself.

If you have questions about tax laws you can find information on the web.

If you simply want to know what's playing on television at any given time there are a few alternatives to finding exactly what will be on your system. Those alternatives will be found online.

This is reality in the 21st century. Some may call it information overload, but for those who need to know they are most often turning to the Internet for answers.

As a business owner, how are you tapping into that 'need to know' mentality of your customers? What are you doing online that will assist them in understanding your product better?

There's nothing worse than for a mildly motivated consumer to visit an ecommerce site and find something that seems interesting, but then leaves them in the dark about what the product can do.

They are thinking, "Man, I really liked that Whatzit, but I'm not sure if it's a can opener or a weed whacker used by mice."

The World Wide Web has become the dominant source for information. In the 21st century people are convinced that being able to access news when they want the information is imperative. Consumers have come to expect the immediacy of information and product availability.

One of the things I love is when I get an email from someone asking if I remember a certain product. I love this because in many cases I can conduct a few minutes of research and find that the product is still being manufactured and where it can be purchased. I feel like a purveyor of product reunions.

The web brings the trivial and the necessary together in one hi-speed connection.

You can set your business site apart by paying attention to the details of detail. Do you just sell a product or can you help your customers understand the product? Do you simply provide a service or do your customers know what to expect from your service?

The Internet is the equivalent of information in the new millennium. When people want to know and they want to know now they look online.

Your business website has to provide more than products to sell. It must also provide information needed to evaluate and imagine what life with your product will be like. When you fail to provide the details you also limit the ability of consumers to appreciate the value your product can offer.
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