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Why 70% Of All PPC Ad Dollars Are Wasted, And How You Can Make Sure You Don't Waste A Single Dime

May 24, 2008
Have you been looking for a new, better way to advertise, because you were not getting the traffic you wanted to your website? When people start looking for new ways to advertise, they usually come across certain advertising programs that are called PPC (or Pay Per Click). Now, when you first hear about these sites, you are going to think that they sound great.

That is because you only pay for the people that actually click on your ad. Thus, you are only paying for the people that visit your site. However, did you know that almost 70% of your PPC ad dollars could be getting wasted every month! The good news is that there are a few tips that you can use to make sure you get the most out of your advertising dollars, and keep the traffic rolling in.

The first thing that you have to do is going to sound silly, but it's something that a lot of people do not think about. Make sure you are joining a legit PPC site! When people are looking for PPC site, they tend to join the first one that they find (or sometimes the first few that they find). Sometimes you will get lucky and find a legit site, but most of the time, you are just going to end up signing up with a "Paid to click" site. Now a Paid To Click and a Pay Per Click are very different.

On a PPC, you are paying for people that click on your ad that gets brought up in a search engine. On a paid to click site, you are submitting your ads to this site, and people are paid to click on them. Thus, you are not getting quality hits to your site. Some of the hits will be legit, but most are just doing it to get paid. So when looking to not waste 70% (or more) of your advertising dollars, make sure you join a Pay Per Click site, and not a Paid To Click site! If you are just starting out try to stick with Google Adwords and Yahoo Overture.

Next, after joining a PPC site you need to make sure you are paying for the right keywords. Just because a keyword is searched for the most, does not mean that it fits with your business at all. You have to choose keywords that are related to your business. If not, then you are going to be paying for people to click on your ad, only to find out that these people are not interested in what you are selling. That is just wasting your ad money.

While setting up you PPC advertising campaign, try to choose long tail keywords related to your niche.
These are important because they focus to a customers exact needs and thus, are giving you a better ROI. Long tail keywords are also less competitive than broad type keywords overused by most PPC advertisers. Make sure to dig in to find out long tail keywords related to your business.

To Your Success!
About the Author
Do you want to learn more about Internet Marketing? I have just completed my brand new guide to Search Engine Marketing Success: ''How To Consistently Drive Thousands Of Targeted Visitors Every Day With Search Engine Optimization''. Download it free here: Search Engine Optimization Success. Affordable Search Engine Optimization Services.com Serge Daudelin is a Search Engine Optimization specialist and consultant who has written over 300 articles in print and 5 published ebooks.
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