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When To Start A Bumper Sticker Business

May 25, 2008
The best time to launch a bumper sticker business is during the fair weather seasons, or just in advance of general political elections in your area. Once established, however, the business can, and should sustain itself year round.

The selling "keys" to this kind of advertising are basically the same as those enumerated for "word of mouth" advertising. You've got people all over town spreading the word - talking about the advertiser. And these people are saturating the area with the advertiser's name and message wherever they go.

It's easy! It's simple! And it works! Compared with other, more traditional advertising methods, bumper sticker advertising is very low in cost.

One of the tricks of the trade is in using short, snappy, even humorous slogans or telegram styled messages. For instance: Anderson's Cafe - 6th and Main - That's where I'm going - How about you? Another idea is to make the lettering on the bumper stickers luminous to the headlights of the cars following. Most important, be sure to make your lettering easy to read, and the message easy to comprehend at one glance.

Actually, you could start at the front of the yellow pages in your phone book and probably never run out of places ready to be sold on your plan of bumper sticker advertising. Some of the more traditional places to sell this kind of advertising include:

Taverns
Pizza Houses
Flea Markets
Physical Fitness Clubs
Political Campaigns
Newspapers
Radio & TV Stations
Insurance Companies
Appliance Repair
Travel Agencies
Movie Theatres
Sporting Goods
Auto Repair Shops
Trade Schools
Special Local Events

The important thing is to always be creative in your selling efforts. Always show the prospect how his business can grow from advertising in the manner you propose, and how your method is more positive, more responsive, and lower in cost than the more traditional advertising.

Remember, too, the cleverer or "catchy" the message on the bumper sticker, the more it will make people talk and respond. For ideas along these lines, go back to the yellow pages of your telephone book and read all those short, crispy one-liners.

Remember also that advertising is a form of "brainwashing" and the more people see the message, the stronger that message is imprinted in their minds. Therefore, when they need or are in the market for the services or product offered by the advertiser, they'll quickly refer to the strongest, easiest-to-recall advertising message in their minds. And that, of course, means that if the prospect sees a specific advertising message on the bumpers of the cars in front of him day after day, when he's ready to buy, that particular advertiser will be the one he will patronize.

You can expand this business to include magnetic signs on the sides of cars, saddle-back signs on the back of cars, and even signs in the yards in residential neighbourhoods. As I've explained in this report, line up your "method of exposure," determine your costs and then go after the advertisers. It can be a very easy way to achieve real wealth and independence for your-self.
About the Author
Uchenna Ani-Okoye is an internet marketing advisor.

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