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Word Of Mouth Marketing - The True Power Of Word Of Mouth Marketing

May 25, 2008
What exactly is word of mouth marketing? It's simply when someone refers or recommends a product or service. Having a positive buzz can grow your business fast, and the best way to accomplish this is through word of mouth marketing. All current studies reveal that this form of marketing is the most powerful, but it is often not used to its fullest potential. When someone recommends a product or service, people actually listen. The power of someone recommending, reviewing, or simply mentioning your product or service is very influential, and can lead to an instant increase of sales.

With marketing online, there is no better way to spread the word fast about your website or business than through word of mouth marketing. It brings credibility to your business. Each satisfied client will lead to an increase in your business, due to them referring others. Always keep in mind that each satisfied client has colleagues, who they will refer to your business, once you have satisfied their needs. That's where the true power of word of mouth marketing is unlocked.

Now that we've covered what is word of mouth marketing and how it can impact your business, let's shift the focus on how you can use word of mouth marketing to catapult visitors to your website and build your mailing list. In most situations word of mouth marketing will be a tool that you cannot control. Other than offering a website that is very exciting, and ensuring that your clients are always satisfied, there is little else you can personally do to control word of mouth marketing. For example, you cannot control how many word of mouth visitors you'll receive, as it is all based on people taking the time to refer someone to your website. You have to hope that you receive a buzz or that your website or service is so enticing that people will pass it on willingly.

The above strategy alone relies too much on hope and not enough on making it as easy as possible for someone to refer your website. One of the best and easiest ways to light a fire under your word of mouth marketing is to make it easy for all the people who visit your website to refer it to others.

It's really that simple, if you want to increase your word of mouth visitors, give them access to an easy to use tool that will allow them to pass on your website to others. Do not rely on them having to open their email client, type a message, copy your website address, and then send it. Instead, why not use an all-in-one tool that will transform your website into a powerful referral machine.

That is the true key to being successful with using word of mouth marketing to promote your website. It's not only having an awesome website, and satisfied clients. Making it easy for every visitor who browses your site to refer others, will be the key factor in creating a successful word of mouth marketing campaign.
About the Author
Allen Jesson is a word of mouth marketing expert and has developed a new tell a friend application that dramatically increases the viral marketing viral marketing appeal of any web-site.
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