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My Personal Perspective on Taking Pictures for Profits

May 25, 2008
On your printing, shop around for the best deal, but in the end, it shouldn't cost you more than about $60 for all 6,000 coupons which will come from those 1,000 sheets of paper or card stock.

Now, when you take a person's picture, regardless of whether it's an "in-store" set-up, out on the golf course, or along the street, you give your customer one of your coupon-receipts and tell them their prints will be ready in a couple of days. They fill in the information part of the coupon and give it back to you, retaining your "business card" portion of it.

When the prints are ready, you can phone the customer and remind him - volunteer to deliver and collect; send them through mail with a bill; or make arrangements with a store to take care of them until the people call for them and pay at that time.

Most stores, golf courses, bowling centers, and other retail merchants will be glad to handle this part of it for you, because it brings the customers back into the places of business, and provides another sales opportunity for them.

By all means, be sure to include an advertising circular with each set of pictures you deliver. This circular should explain how the customer can get more prints, how he can get enlargements of his favourites, and details relating to all the other photography services you offer.

Back to the original in-store picture set-up, during evening shopping hours and weekends for extra income. You can call attention to your "in-store" set-up and bring in more business with a few merchandising promotional ideas. In the following paragraphs we give the highlights of a few ideas that have worked well, however, you should keep your eyes open to observe additional promotional ideas that could be adapted to fit your new business.

Dress a helper in a clown suit, and take pictures of the kids on his lap or with his arm around the kids. Put a sandwich advertising board on a helper and let him stroll through the shopping center advertising the fact that you're in Kiddie Clothing store taking pictures.

Promote a "Baby of the Year" contest where you take pictures of babies, display the pictures on a "show board" and offer $100 cash plus a merchandise prize in a big drawing at the end of the year.

Set up a booth in the mall and promote "Instant Snapshots." Be a Roving Photographer and take candid shots of shoppers and promote a "Shopper of the Year" contest. Work with a clown and have him "attach himself" to the kids, and ask if they'd like to have their pictures taken with him. Build an inexpensive and portable set, such as an air plane, a race car, and bucking bronco, hand-shaking scene with a famous person or "balloon figures" and take pictures of people standing in or on these sets.

Get out to the golf course and take pictures of the golfers teeing off. Get over to the bowling centers and take candid shots of the bowlers in action. Do the same thing wherever there's a sports event taking place. Be on the spot and ready whenever there's an opportunity to take team pictures.
About the Author
Uchenna Ani-Okoye is an internet marketing advisor.

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