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Drive Web Sales With An Ecommerce Solution

May 25, 2008
Alright, you have a great website. On the front page is your company logo, the directory on the sides and in the center several tabs guiding your customer to the proper area and products. There is just one problem, you need an ecommerce solution!

There are a number of ways to approach the financial and shopping aspect of your website. First, you can utilize the wizards and templates that your ecommerce hosting plan provides as a default design. Second, if you have the experience or aptitude, you can begin designing your own shopping cart system. Or, lastly, you can stop trying to reinvent the wheel and use an ecommerce solution that does it all for you.

If you intend to add, change or remove dozens or more items it is best to have a design tool that accommodates rapid results. A good design tool allows you aesthetically appealing framework that you can populate with your entire catalog of products. Most design tools give you free areas where you can use text or HTML to pinpoint the finer details of your customer experience. Here you may also be able to change the tags on each page for the header and body or execute a global tag for each one.

Many tools and hosting plans will also provide a mechanism for the insertion of third party modules into your store pages. The main advantage may prove to be the control you have over fonts, and the product layout. Items can be arranged geometrically such as three by three, or three by an undetermined maximum length of products. Also, after 10, 20, or any other user defined number of products you can start a new page.

As your site grows, one of the important elements is the number of products that you may add. As your catalog expands, you will want a plan that provides for an abundance of hard drive storage, traffic site transfer, as well as user defined fields to make your task more manageable. If you are selling books, you would want to define a field ISBN for International Standard Book Number so that you can track orders as well as properly price a product.

More importantly, should your customer ask for a book that you do not have, you can locate the publisher or title using this number. Other helpful fields such as the UPC and manufacturer assist you in locating the place of origin of your products.
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