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Why Use Email Marketing?

Bob Withers
May 25, 2008
Email marketing is, as the name suggests, the use of email in marketing communications. It's a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. It is the advertisement of a product, service, or brand through electronic mail. Email marketing is popular because sending email is much cheaper than most other forms of communication. It lets you deliver your message to the people, unlike a website, where you have to attract the people to your message.

Email marketing has proven very successful for those who use it correctly. It is often reported as second only to search engine advertising as the most effective online marketing tactic and is a time tested proven method of mass marketing. Email marketing is the most effective way to build an online business. One reason for this is it has a better return on investment than nearly any other form of online marketing.

Email addresses should only be collected from readers who are willing to submit them and you should never release that email address to anyone else for any reason. Email marketing can be a respectable and lucrative method for promoting your products online as long as you are responsible and vigilant when it comes to avoiding spam. Spam is the use of mailing lists to blanket Usenet groups or private email boxes with indiscriminate, unsolicited messages of a promotional nature.

Email marketing is also green since no paper or chemicals are involved in the process. It is an excellent way to stay in touch with your clients to ensure that you get the best possible response to your marketing campaign. Email is often more effective than the traditional form of direct mail and is much cheaper thus allowing you to send more email more often. This helps create a real bond with your clients or potential customers.

Email list rental is often heralded as an excellent way to instantly expand your email opt-in list. But rented lists can be a waste of time if you haven't done your research. You have to ensure that the list you are renting is made up of recipients who are interested in what you have to offer. One way of making sure your prospective clients are interested is to build your own list.

It's actually relatively easy to ensure that the email address lists you use or build yourself are permission based. If you've ever tried to build a mailing list online or already have one, you would know that building a relationship with your subscribers is one of the keys to having a responsive list. If you continuously send solid information to your subscribers, they will be more inclined to stay on your list. Building a sold email list can be just as important to driving traffic to your website as any other marketing technique you employ.

Email marketing is simply one of the most efficient forms of communication you can utilize with your prospective clients and existing customers. Email marketing is the perfect tool for anyone looking to increase exposure for their products or services in a cost effective and time efficient way. It is one of the most effective of all online marketing tactics and can be crucial to your online advertising success. Email marketing is still one of the most effective Internet Marketing strategies used today.
About the Author
Bob Withers is a professional sales and marketing person with over twenty years experience. He has also turned his sights on internet and affiliate marketing to apply his trade. If you want to get in touch with Bob please visit:
Free Home Business and Affiliate Marketing Advice
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