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How To Go About Naming An Internet Business You Want To Use To Make Money On The Internet

May 26, 2008
How important is a business name? Very important! Not only must your name reflect your brand and be memorable, there are also a host of legal issues to consider. The correct name can make your company succeed, or doom it to obscurity and failure.

Many new businesses consult a naming firm who are more adept at this skill. Their consultants have elaborate systems for creating new names; they know their way around trademark laws, have the expertise to advise you against poor choices and reasons why.

The downside is cost. A professional name firm may charge anywhere from $2,000 to $35,000 to develop a name. It could save you money in the long run by avoiding legal hassles, registration, and having a superior, recognizable and memorable name.

You can come up with a meaningful moniker that works without breaking the bank and a name that communicates, is effective and reinforces who you are. Begin brainstorming, looking in dictionaries, books and magazines to generate ideas.

If you are thinking about marketing your business globally or if you're located in a multilingual area, you should make sure that your new name has no negative connotations in other languages.

Your name should be easy to pronounce. You have to take a look at your competition and what type of branding approaches they have taken. You have to use a good name to separate yourself from them completely and define the qualities within your business.

New made up words can be confusing, but new spelling of existing words are considered fun, creative and clear. For example, CDI's creation "Flixx" draws upon the slang term "flicks," meaning movies. It's easy to say and stays in the mind.

After you've narrowed the field to four or five names, then you are ready to do a trademark search. Ensuring that your name is going to be federally registerable is important. Enlisting the help of a trademark attorney is advisable.

Naming a business is a lot like laying the cornerstone of a building. Once it's in place, the entire foundation and structure is aligned to that original stone. If it's off, even just a bit, the rest of the building is off and will be felt by all.

Remember your purpose is to have an Internet business to make money on the Internet. In the fever to start your new business plan, think about future expansion and take the time you need for that "perfect' name.
About the Author
Court is an expert on how to make money with the internet and also provides internet marketing strategy.
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