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Write Content That Connects With Publishers And Their Readers

May 26, 2008
You have to know a few things before you write informative content for a publisher within your niche. First, you have to know your affiliate product inside and out. Second, you have to know your publisher and his target readership. Knowing this gives you the competitive edge needed to succeed in affiliate marketing. These things make your articles ring with authority and helpful content.

Your goal as an affiliate marketer is to inform potential customers about your product. One great way to do this is to write articles that provide useful information to people within your niche. These articles are the gateway to your website and affiliate products. You won't get readers linking back to your site if your articles do not give them news they will use.

The first step in giving readers relevant, timely and useful information is to know your product. When you know all you can about your product, that information becomes the stuff of your articles. While you don't promote your product blatantly in your articles, you do give general information that points readers to the product. Readers want interesting content that educates them. They feel satisfied that you did not waste their time. They begin to trust you; satisfied that you are giving them vital information.

Publishers in your niche want you to give their readers that satisfaction. Publishers want content that answers questions and provides solutions for their readers. When you provide a publisher with articles that do this, you establish a connection with that publisher. They will make sure your articles see the light of day with them. An article that inspires a publisher to publish it is sure to inspire their readers to read it and possibly do more. That more is finding out what else of value you have to offer them.

Once you are able to write informative content, tailor it to the publisher and his readers. You do this by connecting with your publisher to learn more about their publications and their readers. You want specifics from publishers within your niche so you can fine-tune your article content. It may be as simple as looking at the guidelines they post on their website. It may require more detailed questioning of an editor at a publication as to what they want in terms of content. Regular communication with a publisher will give you a heads up on new content needs they may have.

When you write an article, you are writing for two audiences. The first is the publisher who will see if it meets his needs. If it does, you gain access to the second audience; the target market of the publisher. Because you met the publisher's needs, there's a good chance you will meet the majority of their readers' needs. When you do that, there's an increased likelihood that these readers will meet your needs. That need is clicking on your link to learn about you and your affiliate products.

Therefore, successful authors write content not based on their needs for affiliate sales. They write content based on their publisher's and by association their reader's, informational needs. That's article writing concisely. It's giving interested parties interesting information that is useful to them. Whatever information, statistics, data, facts and writing style you use has to lead to content created for a publisher and his readers. When you satisfy the publisher with quality content, reader satisfaction is not far behind. Those readers are your potential customers.

Write content tailor-made for publications within your niche by knowing their market. They publish information for readers who seek answers. Seek out knowledge about your niche market and niche market publications. Your quest to understand these better will lead you to better quality articles and affiliate marketing success.
About the Author
Tiva Kelly is the Head of Article Coaching and offers advice to authors at
Article Marketer, a highly popular article distribution service. Learn how to market your small business by submitting articles through Article Marketer
.
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