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Public Relations Strategy: What You Need To Know

May 27, 2008
Maintaining public relations and therefore having a sound public relations strategy is important for any company be it an extremely small one or a large MNC with thousands of employees. This article gives you a nine step process that will help you plan your public relations strategy perfectly and most productively. The steps are as follows:

-Identify your target audience- You must realize that you will never be able to sell your product to everyone. Therefore however strong a business you have, you must still identify, select a target audience and direct your communicative messages only towards them.

-Survey their present Knowledge levels- Either take a survey or use the internet to find out the present knowledge base and beliefs of your target audience. Google and online forums would be of great help to gauge their pulse.

-Observe how they are reacting- Keenly observe what opinions your target audience forms using their present knowledge base. How they are thinking and reacting is therefore important.

-Set specific goals for the campaign- Like with everything else in life, set achievable goals like increased web hits or changing governmental regulations etc for your public relations campaign as well.

-Select your public relations strategy- Devise your strategy keeping your goals in mind and work accordingly to use the strategy to fulfil the goals.

-How persuasive will the communication be- Formulate what thing or things you would like to communicate persuasively to the target audience. These should be things that they need to know and would want to know, in the process helping your business thrive and your goals fulfilled.

-Tactics and tools to be used- Zero in on executable forms for your public relations strategy. Decide whether you want a blog or take out a press release or join a forum as tactics to successfully execute your strategy.

-Look out for changes in knowledge and belief- Since public relations is all about creating a reputation or image and belief changing, you must monitor from time to time whether your PR strategy is being effective in enhancing your business' reputation or making people believe in your company's beliefs.

-Look out for a change in behaviour- The end result of your meticulous public relations strategies should be increased sales figures and peoples lives being affected by your products. The planning and the product or service offered should together be able to change the behaviour pattern of your target audience.

Every business venture should be backed by a proper and effective public relations plan which would be of great help to the business organization. If you thought your knowledge about public relation strategies was not so good, this article should be of great help to you. Hopefully after reading this, you will be able to implement some of these tips in your strategies and benefit from the outcome.
About the Author
James Copper is a writer for http://www.bigstrategies.co.uk where you can find great marketing strategies
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