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The Best Advertising For Your Car Dealership: Proximity Ads

May 28, 2008
A car dealership's deals and sales change all the time. If you are a used car dealership, or so frequently called these days, pre-owned car dealership, your deals are changing so frequently, it may be hard to keep track of all the new trade-ins. How can the customers keep track of the new trade-ins when the sales staff has a hard time? Even with a new car dealership it can be hard to keep track of the new arrivals.

With print ads, the information can be a week old by the time the customer comes in to shop. By that time the vehicles could be already sold. There could be better deals on the lot. While many print ads offer free gifts for coming in, the sad truth is that there are many who come to collect the free gift with no intention of even looking at cars. So now your dealership has spent money on print ads, and given out free gifts with no hope of an actual sale.

Radio and television ads reach a good population, but like print ads, there can be a delay in accuracy. Many things can change between the time they see or hear an ad and the time they come to shop. Every type of advertising has delays in actual offers. Digital bill boards can have scrolling deals, but there is a limit to the amount you can put on the digital bill board or digital signs. While you can update often, you can only put a few deals and you aren't guaranteed that the customers will see the deals on the bill boards or signs. With the saturation of bill boards many people just ignore them.

How do you remedy this? Proximity ads with live data feed can show the customers exactly what is available at that moment. There is very little lag time between a live data feed and real time. With proximity ads, unlike other types of advertising, the customer has the latest information right at their fingertips.

In addition to having the latest information, you also have the opportunity to catch them in the right place at the right time. If they are in your dealership, it is because they are considering purchasing a vehicle. Even if they are just looking around, you have the opportunity to grab their attention with just what they are looking for. Having proximity ads means the customer can look without feeling pressure from a salesperson.

There are many advantages to having proximity ads which make it the best type of advertising for a car dealership. The information is always the most accurate, you don't spend money on print ads and gimmicks that cost the company money with no chance of making any kind of profit from it, and you reach the people who want the information when they want it. If you send out advertising to those not interested and not in a financial position to purchase, you could end up just annoying them. This way, the customers ask for the information themselves, no pressure.
About the Author
Learn more about the future of advertising and how it can increase your revenues by exploding your sales at Garrett Adam's proximity ads site.
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