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Email Marketing: How To Maximize Your Chances Of Getting Your Emails Delivered And Opened

May 28, 2008
There are a lot of different ways to get the news out about your new website that you just started. You can post links in forums (that allow it), sign up with AdWords, or even send out ebooks all over the place for free download. However, one of the most effective ways (if you use it right) is to send out emails. Sending out emails is a great way to get the word out about anything, and that goes double for whatever product you are trying to market.

Of course, it can be hard to find out how to, not only get your emails delivered, but opened as well. After all, if you send your email and it gets marked as spam, then you really have not done any good, have you? That is why it's important to know how to get people to want to look at the emails that you send out.

You have to know where you are sending your emails to. This can be done by getting a mailing list. An email mailing list is a list of people that have agreed to get emails from third party sites about related things. Just be sure when you sign up with one of these email mailing lists, that you sign up with one that is related to your product. One of the proper ways to minimize the risk of flaming your recipients is to make sure that the people you're sending to are interested about the subject of your email. If someone wants information on flowers and you are emailing her about computers, then yes, you are spamming.

Now, after you get your list (whether you buy one or build it yourself), it's time to set up your emails. The best way to do that is to first try and find out what you are trying to say in the email. This means, what is the point you are trying to get across? Are you just trying to get people to come to your website, or are you trying to get people to learn more about the product you are selling?

The next thing that you have to do is find a good subject topic for the email. Whenever you send out an email, you have to say what the subject is. This means that you have to have a subject that grabs their attention right away. If it does not, then they may delete it without even reading it. The more interested your recipient is in your subject, the less likely they are to flush your email in the trash can. Having a great subject will also help you get higher open and click-through rates.

Also, try and not use too many words in the email. That is because when people are online, they just skim through stuff. They do not just sit there and read everything word for word. At last, if they wish to get off your list, offer them a one-click removal process.

To Your Success!
About the Author
Do you want to learn more about Internet Marketing? I have just completed my brand new guide to Search Engine Marketing Success: ''How To Consistently Drive Thousands Of Targeted Visitors Every Day With Search Engine Optimization''. Download it free here: Search Engine Optimization Success. Affordable Search Engine Optimization Services.com Serge Daudelin is a Search Engine Optimization specialist and consultant who has written over 300 articles in print and 5 published ebooks.
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