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Building Your Opt-In List Begins With Many Alternative Marketing Strategies

May 29, 2008
Building your opt-in list begins with having a website that will persuade visitors to spend some time on your website. Build your list with a mix of the following internet marketing strategies.

On Website Strategy Solutions
Use as much original material as possible. It doesn't take long for today's surfers to decide if this page is going to be worth further attention.

Be sure you have numerous cross links to various pages on your site so the visitor can browse through it.

Design your site so your pages can load quickly. Forums are a good area to ask members to view your site or particular page.

Offer your visitors freebies--ebooks, software, articles etc. that they can download from your site. If a visitor does nothing else than to become one of your subscribers and be put on your opt-in email list you have won the first battle.

Design your site so your pages can load quickly. Don't load it up with too many pictures and long blocks of text. Leave enough "white space" so one's eyes can be drawn down the page. Articles should be broken up into short paragraphs and adjust your text so it is easy to read--not too small nor too light. Difficult in reading the content will discourage a visitor from continuing.

Proofread your pages so you don't make grammatical and spelling mistakes. You need to appear a professional. If you are not sure of the effect the page is presenting let someone else take a look. Forums are a good area to ask members to view your site or particular page.

Off Website Strategy Solutions
Advertise a free ebook. People love free offers and an ebook of your knowledge can be a strong presale item.

Use email signatures, which you can add to the bottom of your emails. In a few lines you put your name, short description and appropriate link to your website or offer.

Send an email to an individual email address and ask the recipient if they would like to sign-up for your mailing list or offer the option to decline from any future mailings.

Off Line, Non Website Strategy Solutions
Try finding a local business that is related to your product and offer them a discount voucher to give their customers for your product.

Take out small ads in local or niche magazines to advertise the product.

Try sending a fax broadcast to businesses that could benefit from your product. Send them your product for review.
About the Author
Gregory L. Burrus, internet technology expert provides free profitable solutions at
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