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Having An Education Answering Service Usually Results In Increasing Enrollment

May 29, 2008
With job growth at a standstill in many major sectors of the economy like construction, home building, manufacturing and mortgage lending, many people of all ages are switching career paths, or at least contemplating doing so. Some are looking to re-invent themselves and their skills by finishing their bachelor's, earning a masters, or maybe getting a degree or certificate from an accredited college in a specialized field such as search engine optimization, web design, or a medical science. Four-year colleges, universities, community colleges, trade schools and business schools, as well-as continuing education programs, are flooding local communities with advertising that's drawing disillusioned and often under-employed prospective students to orientation and admissions meetings. Schools are flooding mailboxes with recruiting information. Public transportation systems are plastered with creative advertising. Radio and television ads encourage everyone within earshot to start their degree program, pick up where they left off, and transfer exisiting credits to their school. Continuing Education programs encourage dreams of new careers, following hearts' desires, and getting back inside the classroom.

All the advertising directed at prospective students will generate hundreds or thousands of extra calls to a college switchboard and admissions office. Hundreds of extra man-hours are required to field queries and answer questions, and admissions representatives need an effective, affordable method of communicating with applicants and would-be students. Colleges, universities and trade schools are getting the extra phone coverage they need by adding an education answering service. As a result, they're helping to increase enrollment in these colleges and trade schools. How, you ask?

Well, when an education related business such as a college, university or trade school does a direct mail, print or TV campaign, or when they're hosting an open house, lecture or exhibit, a lot of calls need to be answered. Telephone calls overflow during regular office hours, after hours, late at night, on weekends, and even sometimes during holidays. With an education answering service you get phone coverage whenever you need it; on a part-time or full-time basis. Using an education answering service is cost effective and costs less than adding on staff. There are no payroll taxes and benefits to be paid; you pay just for the professional service they provide. A live operator of an education answering service is well-trained and ready to help callers promptly and professionally. They can handle a variety of tasks: operators give out accurate information, schedule appointments for the admissions department, take and place important messages for other staff members or departments, and more.

Helping callers when they need help is as important in an educational environment as it is in any business. With an education answering service, your outside operators almost become part of your staff. The big difference between on-site operators and your education answering service is the time and cost savings. They work when you usually don't. And with an education answering service there's the constant live, voice response interaction with your callers. As good as an e-mail is, it can't say "hello," and "how may I help you?" in a friendly tone.
About the Author
Robert Porter is the President and CEO of 1-800 We Answer, a full service telecommunications company providing a complete range of answering service, call center, voice mail, fax, mail,telemarketing and phone system services to businesses and individuals.
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