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Adding Search To A Retail Website Can Increase Website Conversions

May 30, 2008
There are many reasons you should consider adding a website search to your website. You can benefit greatly by making it easier for the user. There are several factors you should consider to determine if adding search capabilities is right for you.

If you sell a lot of items on your website then you should consider adding search capabilities. When you have a large inventory then this can make it difficult for users to find what they are looking for. When users get frustrated with a website, they will go somewhere else quickly.

It is easier to lose a customer than it is to gain a new one. Make your site easy for the users to find exactly what they are looking for by adding search capabilities with advanced features. This will allow the users to be specific and pull up the requested item immediately.

Another reason you might consider adding search capabilities is if you use a lot of different distributors or retail solutions for your products. This will allow users to search by retailer if a certain business has what they are looking for. Large multichannel retailers can also benefit when you have a single search access platform.

Many retailers have search needs such as in-store kiosk searches, mobile search for workers, and call-center searches. When you implement a search solution then retailers have the opportunity to increase conversion rates, which in return increases the average rates of orders.

When adding search engines and capabilities to your site it provides more quality for the users. This in return not only pleases your customers but it also increases customer loyalty as they will come back again because of the ease of use of your site.

If a customer is able to find exactly what they are looking for the first time, they run a search the chances of the customer making a purchase also increase. In addition to adding search capabilities, you can also add recommendations as shoppers are searching. This too will assist with increasing customer loyalty.

It is important to have a quality e-commerce and sales site. Adding search is known to increase conversion rates dramatically. Some site owners have reported an increase of 50% to 100% in their conversion rates. Some sites have claimed a 300% increase in conversion with the addition of an advanced site search implemented.

It is common for people to have a site search already on their website through the shopping cart. However, often times the search is far too basic so it doesn't contain the capabilities that you need because of the large amount of inventory you have. You need a site search that can handle errors in spelling, fuzzy matching and data analytics.

Adding search to your website will increase conversion rates and help you maintain customers. This feature can increase sales from your site and ensure that your customers remain loyal to you. The easier and more user friendly your site is the more you can ensure that your customers will return.
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