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How To Create An Emotional Connection To People That Could Be Buying Your Product

May 31, 2008
Copywriting is a form of writing that you use to sell and market products to people. However, there are some forms of copywriting that work better than others. The best kind of copywriting that you can do is the kind that you do when you can make an emotional connection to the people that could be buying the product you are trying to promote. You are going to want them to see that you are a "real" person trying to sell a "real" product.

The fact of the matter is, people like to buy from people that are like them. They want to see that they are not just buying from some big business that has no emotional connection to them at all. They want the person that they are going to buy from to form an emotional bond with them. There are a few ways that you can go about forming this emotional connection through your copywriting.

First of all, you are going to want to talk more about the person buying the product than you do about the company selling it. This has to do with a lot on how you word your copywriting. For example, you are going to want to use more words like: you, you are, you will, your, and things like that. Avoid using words that talk about your company like: we, our, we will, our goal, and so forth. You are trying to form an emotional connection to the person reading, not yourself. So, again, avoid talking about yourself. Try to talk about what the customer is going to gain from using your product or service.

The key while writing your web copy is to understand your target audience. In other words, knowing that your potential customers are primarily teenager between the ages of 14-18 will give you the opportunity to write around them. That way it is by far easier to form an emotional connection with them.

Another great way to form an emotional connection with the people that are reading your copywriting is to inform them how your product can help them. For example, do not just tell them that your bathroom cleaner can clean any bathroom. Tell them that your bathroom cleaner (or whatever you are selling) can clean "their" bathroom. Let them know that you understand the problems that they are having, and you want to make sure they get the most out of your product.

Also, it's a good idea to put peoples' success stories on your website. By putting these kinds of stories up, it lets people see that you do care about the person after they use the product. Posting success stories lets people see, not only that your product works, but that you are willing to listen to the stories that people have to tell you about. This, again, forms a great emotional bond that you can share with your customers. Copywriting is not just a form of writing, it's an art form.

To Your Success!
About the Author
Do you want to learn more about Internet Marketing? I have just completed my brand new guide to Search Engine Marketing Success: ''How To Consistently Drive Thousands Of Targeted Visitors Every Day With Search Engine Optimization''. Download it free here: Search Engine Optimization Success. Affordable Search Engine Optimization Services.com Serge Daudelin is a Search Engine Optimization specialist and consultant who has written over 300 articles in print and 5 published ebooks.
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