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Get Ahead At Work - E-Brand Yourself

May 31, 2008
The YOU Brand Equity

This is the only sure-fire way of making any progress in your chosen profession. But how do you get the word around? How do you prepare a strong case? You do it yourself. Yep, no genie will come to your rescue - but there are magic lamps that can market a brand called "you". You just have to know how they work and how to rub them.

Always remember that people will associate with you professionally or personally only if they feel comfortable dealing with you. This is the case all the time, whether it is for a job search, closing a lucrative contract or deal, an assignment or even in the case of a partnership. The more "personal brand equity" you create for yourself, the bigger benefits you will realize.

Branding yourself simply implies that you market yourself and your skills. Now isn't the time to be modest. Get out there and start bragging (within reason, of course!).

Professional Networking:

You can start by going to a professional networking website and create an account. Carefully fill out the details about yourself, including your special achievements and skills. You can rally support from the influential people you know, asking them to post recommendations on your profile. Build a quality network of contacts, as this will enable people to know all about you professionally.

Design a personal blog! This free wonder tool can be set up in minutes. You can go a step further and get a customized domain to highlight your professional expertise, public interest issues, travelogue, hobbies, etc.

Stay clear of personal rambling, and make a genuine attempt to reflect intellect and sincerity.

Online e-Branding

When planning to get ahead at work and e-brand yourself, try developing a personal website that functions like an online resume. It should cover academic qualifications, your career progression, testimonials, achievements, skills and links to your work-related sites. Select neat templates and refrain from the urge to get flashy just for the sake of it.

Showcase yourself as multi-faceted and capable of multi-tasking.

Join online sites where business subjects are discussed - when you share information, you should target recognition for your expertise in your area of work. Work towards developing relationships with as many people as you can, especially those with very diverse backgrounds. However, you also need to tell the world about your online presence.

Remember that blogs attract traffic on their own too, but for this, the content has to be relevant, helpful and you have to post regularly. Talk to other blog owners and share links as this will drive traffic to your blog and also boost your search engine rankings; further selling the E-brand YOU.
About the Author
Tony Jacowski is a quality analyst for The MBA Journal. Aveta Solution's Six Sigma Online offers online six sigma training and certification classes for six sigma professionals including, lean six sigma, black belts, green belts, and yellow belts.
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