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How to Compile an Information Product for Sale on the 'Net

May 31, 2008
If your information product isn't tangible, then you'll need to know how to compile it for your customers so that they can instantly access the files and use them at their leisure.

The one thing you have to be careful about when creating and compile information products for online sales is that people are wary of downloading files from others they don't know. They trust that you're not going to send them a virus, so make sure you have software installed to protect your computer so that you don't infect other people unknowingly.

If you don't know how to compile an information product for sale on the 'net, don't worry - it's easy. You can take one of several paths to your success. There are many eBook compilation tools you can invest in, or you can do it for free by creating a PDF file out of your Word document.

If you go to a site like createpdf.adobe(DOT)com, you can instantly get a trial for five free conversions of your information product where the service takes your file and converts it to a PDF document within minutes.

Remember, if you're creating a PDF documate, be sure to include a link to Adobe(DOT) com so they can download the free 'reader' software neccasary to view it.

You can include something like: 'If you need Adobe Reader, you can get it here free, and it only takes a minute'...link to Adobe.

Adobe is fairly pricey to purchase and there are other free and paid programs that will give the flexibility to create, save, and securely protect your work. The free programs are great to start out with and get your feet wet, but they generally have very limited features or are on a trial basis.

Some Internet marketers like to compile their information products in .EXE format, but you have to understand that most consumers are scared to open an executable file on their computer because of the warnings about viruses infecting their computer. People are very wary about all the harm a virus can do, so keep that in mind and remove all the doubt from their minds.

Another thing you want to consider when compiling an information product for sale online is security. You have the ability to prevent the product from being printed, shared on multiple computers, or accessed without a password.There again, most free models do not have the security features that you should install into all your PDF eBooks and reports to protect them.

Regardless of how you compile the information product itself, you need to make the download as simple as possible for your consumers. Many aren't going to be tech-savvy, so they'll need a little hand holding as you spell out each step, such as - Right click here and choose Save As...

Always make sure that the buyers of your information products can easily contact you if they have trouble downloading or opening their new purchase. Having quick customer service diminishes the amount of refund requests that you'll get and helps build the lifetime loyalty of your customers.
About the Author
Ron Richardson is an online entrepreneur and consultant.
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