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Up-To-Date Tips For Superlative PPC Management

May 31, 2008
Well known to you are the useful pay-per-click admin tools of Wordtracker and Overture along with AdWord Accelerator. These tool help evaluate and set up keywords, bidprices and find the top performing ads. Lets look at some others that have attributes that make them singular and a valuable asset. There are two: Keywords Analyzer (www.KeywordsAnalyzer.com) and Adword Analyzer (http://www.adwordanalyzer.com/).

If I were to look in your toolbox out in your garage, most likely I would find both a flat head and a Philips head screwdriver. This is like your keyword tools. The same way you need more than one kind of screwdriver you need more than one keyword tool. Individually they have their strong points but together they represent an entire set of tools, not just two screwdrivers.

There is no end to learning though. Whether your keyword list is long or short, the first one will most likely be missing something. A major search engine company once reported that out of total searches 20 percent were wholly unique. People search for all kinds of things and use an unlimited variety of words. Therefore here are some out-of-the-ordinary notions for you to consider:

You'll want lots of synonyms and related subjects in your stockpile of keywords so that you can be sure you're reaching people who are looking for what you've got.

You can try bidding on brand names, though you'll have to work through the copyright issues yourself. Google has had a score of its own legal headaches as a result of allowing AdWords users to bid on trademarked names. Nevertheless, names of companies, magazines, associations, famous people, and famous places may all relate to your product. For example, for "billiards" you might bid on the name of famous pool player Jeremy Jones. For drums you might bid on "Buddy Rich."

Did you know that misspelled words are a great way to get high click through rate without competing with a lot of other advertisers? Why? Because so many advertisers don't bid on misspelled keywords. For example "Tolkien" (correct spelling) got half the click-through rate of the misspelled "Tolkein" on a "Lord of the Rings" promo.

LexFN.com is an effective website used to enhance pay-per-click management. It is a complex thesaurus that utilizes internet technology to search out arrays of related ideas and synonyms and compile them into your keyword list. So you aren't just stuck with the common version of a word like WalMart but you will have variants like Wal-Mart and Wal Mart. "Expanded phrase matching" offered by Google will try, and often succeed, to duplicate this for you. Thos click will most often cost you more than exact matching, just the way folks type it in.
About the Author
Need to optimize or "fix" your Adwords & PPC campaigns? Kirt Christensen manages over $600k in PPC spending & knows what it takes to make your account hum! When you want a adwords qualified professional, he's the man!
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