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How to Publish Your Own Newsletter

Aug 17, 2007
With the Internet as your medium to deliver to your subscribers, you can publish your own newsletter on a regular basis.

If you follow the right strategy, you don't even have to write the content or even a single word if you wish, and your subscribers wouldn't mind!

STEP 1 Choose a topic

Since you will be writing your own newsletter, it is best that you choose a topic that is not time sensitive. This will give you a lot of freedom in selecting your content since you're not going to send out the latest news such as the latest results on the American Idols, terrorist attacks, and the like. Examples of non-time sensitive topics are jokes, insults, recipes, short stories, horoscopes, tips, and ideas.

Another great advantage of choosing a non-time sensitive topic is that you can work ahead at a time. For example, you can start compiling the content for the first 30 days in one day.

STEP 2 Format the newsletter

Assuming you're going to send out short stories to your subscribers, how many stories are you going to send daily? Perhaps two or three short stories a day.

More short stories (or other content) give you more spaces for advertisements but this also means that you will have to work harder in creating or sourcing for more content.

STEP 3 Look for your content

You need to source for content that is copyright and reprint free. Search engines and article websites are good places to start. You can also source for content from article base web sites like ezinearticles.com as long as you include the author bylines.

If you are an expert on the topic, you can choose to write. However, bear in mind that it can also consume your time and effort in a long run.

You can also receive contributions from your loyal subscribers and publish them with a mention of their help. They will be happy to help you out.

STEP 4 Set up an autoresponder

You need to set up a proper system to deliver your newsletters to your subscribers. Your autoresponder must have the features that will make your daily routine of sending out, maintaining your subscriber list and adding new subscribers as automated as possible.

STEP 5 Create your website

While this is optional, the most important component of the "Freebie" Internet Business Model is your newsletter. However, creating web pages can also open to other possibilities of making money to you in the process as you can sell advertising spaces in those pages.

When setting up your business following this Internet Business Model, you will want to think and plan through this step carefully as to whether you would want to create web pages or not.

STEP 6 Get subscribers

Here are some ways to get subscribers:

Forwards or Word of Mouth: if your subscribers like your publication a lot, they will likely tell their friends about it. This can be the most powerful viral tool to spread the good name of yourself and your newsletter.

Buy subscribers: you can buy subscribers from 3rd parties selling subscriber names and e-mail address.

Writing Articles: when you submit your free articles related to your topic to article directories. This gives you permission to tell your readers about your newsletter. You can tell briefly about yourself and explain how your readers can subscribe to your newsletter.

Placing a subscription form on your web site: this enables you to convert visitors to subscribers. From the view of conversion rate, this method is better compared to requesting your visitors to send a blank e-mail to your autoresponder address. You need to be able to make everything as convenient as possible for your prospects because they can very well be your customers.

Submit your newsletter to newsletter directories: Ezine directories are great places to promote your ezine and get targeted subscribers. Be sure to write a short compelling description of your ezine before submitting them to the ezine directories. You can search for ezine directories in search engines.

While this is only the tip of the iceberg, there are still many more ways to gain subscribers.

STEP 7 Start making money!

This is how you make your money (probably the most interesting step of all steps!).

You source for advertisers who are interested in advertising in your daily newsletter. Like any daily newspaper, the more subscribers to your newsletter, the higher the advertisement rate you can charge simply because a lot of people are going to see the advertisements.

You can begin sourcing for advertisers the moment you have 1,000 subscribers or more. Assuming you have 1,000 subscribers, you can charge your advertisement rate $10.00 a day. And since you have different areas of advertising space in your newsletter, your advertising rate can also be variable.

Your advertisers make their own advertisements. Therefore, there is no need for you to do that work for them. You simply copy and paste the ads into the allocated spaces in your newsletter and send them out.
About the Author
Kurt Naulaerts and Wendy Kosciuk are living proof that you can earn money online without working many hours a day. Learn more on how they do this.
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