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How to Use Public Relations to Get Local Media Attention

Jun 2, 2008
You may have recently published a book. I would venture to guess that you have put a lot of time and passion in order to create a piece of literature to be read by people all over the nation!

Getting the attention of consumers though, can be really tough. In this crowded marketplace (there were nearly 300,000 books published in 2007 alone) you MUST take an active approach to let book buyers know that your book exists, on both a national and a local level!

While national media exposure for you and your book is ideal, there is great power in local media exposure as well.

By focusing on your hometown media outlets you will be able to build a solid base of fame and recognition from which to grow on. Creating as much "buzz" as you can locally will compliment your national campaign to no end and it also gives you invaluable media experience when the national media starts to knock on your door.

Fortunately many local journalists and on-air personalities enjoy interviewing local authors and experts like you. As a local resident, you have a jump on the competition as the local media loves local success stories!

So If you want to create solid book "buzz" in your hometown read on:

*Book Signings: This is your "secret weapon" in your local media assault. So what good are they? Well take a look at these facts: Books will be stocked on their shelves after you leave, unless of course you have a sell-out You'll receive free advertising and promotion in the book store's customer mailings.

Highly visible placement of your books in store a week before your signing. Employees of the book store will give you valuable third-party endorsements Book signings are a goldmine for local publicity. I strongly suggest doing as many as you possibly can, including all stores that are located within a 100 mile radius. Heck, even get your family and friends to set up signings in their local book stores." The name of this game is not only to create the local "buzz", but it is also "let's sell some books!"

* Talk Radio Interviews and Television Appearances: Generally speaking, every city has radio and television programs that have a format for guests. Do your research on the web to find the main stations that broadcast in your hometown. Then go to their website where you will find information about the shows they broadcast. Marsha Friedman says, "Look for those with a format for guests and find the contact information for the producer." Then call and pitch yourself as a guest. Aim to get as many interviews on TV and radio as possible.

* Local Newspapers and Magazines: Marsha Friedman says, "My firm finds that how-to or tips-type articles really interest the print media. So if your book offers a solution to a problem, then go ahead and work on a tips-type article." Write an article that gives 5-7 helpful, quality solutions (or "Tips") to a problem that many people face. Next, identify the newspapers and magazines in your local market, go to their website and find the right "beat" your topic falls in - for example - religious, business, health, lifestyle, etc - and send your article to the journalist that covers that "beat."

No one relevant listed? Gun for the editor-in-chief. Write it so that it would be ready for publication!because if it is there is slight chance that they may print the piece "as-is." But since you're a writer, this should not be a problem.

Aim to get as many as humanly possible.
About the Author
For 20 years Marsha Friedman has been a leading authority on public relations as CEO of EMSI. Go to http://www.publicitythatworks.com to claim your free "Power of Public Relations" video today!
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