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The Rising Popularity of Mens' Skincare

Jun 2, 2008
Have you noticed how TV adverts are now targeting men with skin care ranges? Days of countless Gillette razor adverts showing a handsome, chiselled man, clearing away shaving foam with one swoop of a super sharp razor are numbered. Men are becoming more skin care savvy and increasingly keen to embrace organic skin care as part of their daily routines.

For eons, women have cared for their skin and men haven't. But there's all reason for men to use mens' skincare and organic mens' skincare because it's a fact that men have approximately 15 percent oilier skin and significantly larger pores than women do. Men should have a good deep cleansing routine preferably using good organic skincare products is very important because dirt can get trapped in larger pores.

Mens' skincare has taken a sophisticated turn from the eighties throwback of simple shaving foam and aftershave. Big beauty companies like L'oreal, Lancome and Clarins have neat ranges aimed at men so mens' skincare is certainly set to be the next best move in male grooming. Cleansers, toners, moisturisers, together with shaving gels and lotions now sit alongside all the skincare ranges targeted at women.

In Western Europe; the UK, Germany, Italy and France, men are embracing skin care products. Sales of mens' skincare products have increased by 25%, something unheard of in the eighties. In Australia, men are cottoning onto the fact that with the increase of skin cancer, it's a small price to pay by investing in a few creams.

So why are men becoming more image conscious? Lifestyle magazines like FHM, Men's Health and Nuts which have become trendy reading staples, have highlighted the importance of being body conscious, style conscious and image conscious. Traditionally, men have had more cautious attitudes towards mens' skin care and organic skin care, particularly with the use of cosmetics and toiletries by men.

Younger men are more conscious of their personal appearance and their health. It's no surprise that mens' skincare and organic skin care is making a mark on the male consciousness. Mens' organic skincare is following hot on the heels of women's organic skin care. Organic skin care ranges like Barefoot Botanicals, Weleda and Green People are meeting the demands of men who are more concerned about looking healthy.

With the increase in single person households, women shopping for men's organic skin care products and skin care products generally are falling. There are still many women who buy products for men during their weekly shop. It's clear that men are choosing mens' skincare and that this trend is set to continue.
About the Author
Read how men are opting to look after their skin with organic mens skin care cosmetics and ranges. Organicskintreats.com suggests some smart mens skincare ranges.
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