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How to Choose a Coffee Shop Franchise

Jun 4, 2008
One of the most important reasons for choosing a coffee shop franchise is that when you purchase from a well-known company, the reputation which the company already has will go a long way in making your own coffee shop a success. As many people prefer to deal with companies they are familiar with, a coffee shop bearing a popular name will be very helpful in generating sales. Many people also prefer to buy products they are familiar with, so your coffee shop franchise will help you to gain customers based on the company's quality products.

Although you may be tempted to think that a characteristic of a nationwide chain is that there are many, many of these same coffee shops everywhere which could translates to lots of competition, it can be quite an asset instead. People are naturally drawn to companies and products which they have tried and loved. This will make your coffee shop as attractive to customers who travel on business and pleasure, as well as those who live in your own neighborhood.

If you plan to purchase a coffee shop franchise, it is a good idea to find out in advance if there are other similar shops in your local area. Even though some companies which offer franchises limit the number they will sell to each specific territory, you should check to see if this is the case with the company from which you plan to purchase. Although familiarity is a strong point in doing business, having to compete with a similar shop nearby is rarely to your advantage.

There are a number of variations in companies which offer franchises. One is the amount of capital they require. In addition to being sure you can afford it, knowing exactly what the company will provide to you is important. While purchasing a franchise includes obtaining the rights to use the company's name, additional factors such as training may be included or may mean extra out-of-pocket expense to you. Finding out in advance exactly what is covered and what is not is essential.

Another variation is the degree of leeway you can have in your coffee shop's appearance. While you will own your shop, having a franchise also means it will represent the company. Some companies require shops to conform to their specific design or decor, in addition to sporting its logo.

Regardless of how long you plan to own your business, you should also know the company's policies about selling your franchise to someone else if you decide to do so in the future. Whether your business is not doing as well as you had hoped, or personal circumstances happen to occur, dealing with a company that will make it easier for you to sell or transfer it can help you to avoid unnecessary difficulty and expense.

Owning and operating a coffee shop franchise can be an excellent business. When the time and hard work you put into making it a success is backed by a company name that is known nationwide, this can greatly increase customer interest and sales. You will have the company's fine reputation as your starting point; and this can be your first step toward a profitable business.
About the Author
Stewart Baker writes for JavaBeanReview.com Find all the facts on the most popular coffee shop franchise offerings. They include Starbucks coffee franchise information along with companies such as Its a Grind and Maui Wowi.
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