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Changing Industries, Changing Names

Jun 4, 2008
Most people accept that change is a part of life. We all have a slightly different perspective on just what change means and those perspectives depend heavily on our own personal experiences.

Change can be scary. Change can be exciting. Change can be uncomfortable. Change can be a relief. No matter what definition applies...no one can deny the fact that change happens. No matter if we want it to or not!

So what does it mean when we say an industry is changing? Is it because the old way was bad? Is it an opportunity? Is it cause for fear? Is it because someone important is bored? Or maybe it's a mix of all of the above.

Or maybe it's a reflection of the needs of the consumers the industry serves. The change has a meaning related directly to the needs of that one particular industry.

It's quite simple, really. And there aren't many who would argue with this definition. Changing industries are "spot on" indications of changes in the purchasing habits of the consumers it serves.

Take the car industry. Car dealerships are changing. They've seen the needs of their consumers evolving and they are making sure they fill those new needs. Consumers are looking for: quality, wide variety, ease of purchase and a lot of spectacular presentation.

Honda Cars of Mesa served the Valley for over 31 years offering a quality product and top notch service. Recent changes indicate the depth of their devotion to Valley consumers; Honda Cars of Mesa is now San Tan Honda Superstore of Chandler. The name change not only signifies a new location, but the addition of all the extras that consumers are now not only looking for, but expecting.

The new name is tacked on to a new 14 acre location in the San Tan portion of Loop 202 and Gilbert Road in Chandler, AZ. The dealership is packed with Hondas so consumers have their desired wide variety. 44 service bays plus an additional express service area ensure that consumers will continue to love the dealership long after their purchase is complete. The gorgeous new showroom is located in a 105,000 square foot building and all departments have extended their operating hours.

It almost leaves you breathless, doesn't it? That's change for you; if it's not scaring the daylights out of you, it's filling your eyes with tears and leaving you speechless with sheer happiness and shock at the surprise of getting exactly what you wanted before you realized you wanted it. Changing industries benefit from changing names because consumers secretly want change. Shah, don't tell anyone. Let's continue to let that one particular work associate believe that change is the single most terrifying concept on earth instead of one of basic necessities that keep industries functional and moving in the right direction.
About the Author
Rebecca Worthlin has the knowledge consumers have to have to make the best Honda purchase. And all her industry "know how" leads her straignt to the most super Honda inventory of all: SanTan Honda Superstore of Chandler!
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