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Viral Marketing. Lesson 1 What Is Viral Marketing?

Aug 17, 2007
Viral marketing is a method that is used by just about every Super Affiliate to drive traffic to their websites, build huge mailing lists and provide a constant stream of customers to the affiliate programs that they are promoting. In this series of articles I will show you how you can employ this effective marketing strategy into your Internet marketing plan.

Viral marketing is unique and quite extraordinary. Have you every found a bargain or a freebie that you have just had to share with your friends and family? If you can copy the freebie you will do it and give it to people that you know, if for no other reason than to make yourself look good!

Everybody knows somebody, and just like rumors, these freebies can spread fast.
You can use viral tactics to market your newsletter, your web site, products and services you're selling, practically anything, and you will have an opportunity to make a profit when someone clicks on any of the advertising that you have included in the freebie. The beauty of this technique is that the advertising is free for you and the benefit is free for the user/potential customer. You build up your reputation as an expert as well as building up your bank balance, and the person that receives the freebie gets their hands on information that will be of real help to them. In other words, it really is one of those rare win/win situations.

The process of producing a viral product can be very simple. All you have to do is find resources where you can download free stuff, then turn around and give it away to your visitors. There are numerous online resources where you can download the freebies. For example, you may begin by offering your visitors free e-books and free software as a reward for signing up to your ezine or newsletter. A good place to find cheap ebooks and software that you can give away is Ebay. Do a search for 'resell rights'. You can often pickup collections of ebooks and software very cheaply. Always check the copyright information at the beginning of the software or ebook to make sure that the license allows you to give the item away as a freebie. There are an increasing number that do.

You could develop your own software or ebook. The software might cost a substantial amount of money to develop, but in the long run it's a one time fee for a decent stream of visitors. This is only one idea of many. You will find that the options are endless. Find something your visitors want and watch them roll on in! The beauty of viral marketing products is there longevity. It is possible that you will be receiving a return on your investment for many years to come as your product spreads around the globe.

Free web hosting is another form of viral marketing. You can provide this for free on your server to small businesses or beginning internet marketers. In return, you place a banner ad at the top of each site advertising your products and web site. Every time they promote their website, they promote yours too! This will increase the number of visitors to your website and is an effective means of advertising with little expense. There are many hosting companies that sell resell packages. Simply buy one of these and start giving away
free hosting.

In summary, Viral Marketing by definition is any advertising and/or marketing technique that, once started, spreads like a 'virus' without you having to do any further work. Adding this method to your arsenal of Internet marketing weapons should reap you big rewards.
once started, spreads like a 'virus' without you having to do any further work.
About the Author
Paul Winter has been marketing online for six years. He is the editor of ArticlesRus.Net
and ArticleBazaar.Net
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