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The Benefits Of Using Linkbait For Link Popularity And To Get Returning Visitors For A Website

Jun 3, 2008
The way that linkbait works is that you write an article, someone likes it or dislikes it, then that person writes about what you said and puts a link to it in their post or article. linkbait is used to attract visitors to your website, which is done by causing them to be interested in what you said, whether it is because they did or did not like it. linkbait can spread through anger, interest, or knowledge seeking. It does not matter for what reason it spreads, just that it does spread. The more links going to and from your website for whatever reason the better. These inbound and outbound links are used by the search engine spiders to rank your site. The only reason for linking to and from sites is to increase the quantity and quality of the links on that website.

There are two ways to use linkbait: post specific, which is helpful or useful content written by an authority in a specific market, and post content, which will cause discussion and arguments about a specific market. No matter what form of linkbait that is used it attracts visitors to your website.

The goal of your content is to generate links back to you website from another website. Your goal is to get someone to read your content and write about it on their website showing a link back to your page were the content is located. It does not matter whether what they write is correct, loving or hateful; all of these will be beneficial as long as they are sending others to your site. This is basic viral marketing in that people don't just read your material, but webmasters who find you are either riled up enough to rant about your content on their website or love it enough so that they quote it and refer to it. When you accomplish this, it will be a never ending source of links for your site.

What happens with backlinks or one-way links from other sites? Search engines keep count of how many sites link back to your website, which gives you higher listings in their search engines and translates to more traffic for you site. This form of viral marketing is used by many successful webmasters; however, a lot of webmasters are overlooking this very easy method to increase their listing with natural search engines. Listings with natural search engines are something you don't have to pay for, but will help your website improve naturally and hang around in search engines for long periods of time.

There are several different types of linkbait to choose from. Let us examine the different types and then we will look at the best "always guaranteed to attract" forms that have been used since the term was first invented.

Informational: Provide information that educates and informs your readers, and they will always return and use it as reference. Copyblogger and Problogger are a couple of examples of places that provide these types of articles

News: Keeping up with the breaking news on the web and news in general is followed by readers who want to know, and stay informed on, what's happening.

Humor: Funny stories, bizarre pictures or videos, cartoons and jokes are always a winner. People love a chuckle, and references or collections of these are always a traffic attractor.

Controversy: Write about something or someone in a negative fashion and people will love to stop by and dispute your view. It will always bring in lots of comments and views. Writing something unpopular gets and keeps readers who want to tell everybody what they think or know about what you have written. They will also be glad to talk about your unpopular views on their sites and link back to yours so that others can see what they are talking about.

Resource: Building a resource list is one of the best forms of linkbait. A good list will be indexed and listed, then it will be passed on by word of mouth and links on other sites. It creates a great deal of credibility for you and your website in a particular niche and will become a reference work. Creating a niche-specific list will not only make your readers loyal; it can be an invaluable resource for people in that particular realm. What will steadily attract people and cause them to return and refer others to your website is a good resource in their niche. If you have a great resource page, it is literally gold.

Smashing Magazine is one of the best examples of resource linkbait. Smashing Magazine is a blog that is devoted solely to lists of resources, and it draws a continual flow of people who refer back to it everywhere they go. It is one of the best resource links around and is an extremely interesting read. As of a result of having everything you could possibly look for, it is quoted and referred to by everyone that visits. The difference between success and failure in this form of marketing is quality content, and Smashing Magazine has that kind of content. Your linkbait article will fail if it has no quality, and your credibility will also suffer. It is very important on the web to grab your visitors' attention within the first nine seconds of their arrival at your site. First impressions count on the web, and you must convince the arriving traffic that you are worthy of them sticking around. To do this, you need to deliver consistent high levels of quality content that is valuable and entertaining.

You need to remember to always provide quality content that is useful, interesting, and entertaining when starting this type of marketing campaign. Make your content as user-friendly as possible, and deliver it in a professional style. You will be sure to succeed. Make optimizing for search engines one of your main goals, and folks will find you. Allow for comments on your material, and traffic will come.
About the Author
About the author: Cliff Posey, owner of CRP Marketing, owns and operates webbusinesstoolsonline.com Cliff has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses and his continual research into further business improvements. This Blog is for discussion about web sites and web site traffic therefore your feedback is welcome.
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