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Build Your Home Internet Business With A Hyper Responsive Opt-In System

Jun 3, 2008
Getting the attention of people to buy a certain product is challenging. There were times in the past when telemarketing was at times actually convenient rather than the nuisance it represents today. The same goes for sales people who would go house to house to show a product and were simply turned down. Remember the movie "Door To Door"? Now THAT was cold-calling persistence!

Now as people have approached the digital age, there is a faster way of doing it; through hyper responsive opt-in systems as part of your home internet business. This is basically creating a mailing list and sending the information to people who at some point buy something, contributing to sales.

A person can do it in the office or at home and it can only be done if one is serious about making money online. This can work for people who want to do it full time or for those who just want some extra cash and do it part time.

A couple of thoughts about using a hyper responsive opt-in mechanism;

1. With a click of the mouse, the product a person wants to sell can get to the customer in lightning speed. Surveys have shown that the average person will only buy a product only after being exposed to the ad or the message after 7 times. This "7 times" rule is true for just about any selling situation, be it on the net or even person to person...you simply have to ask for the sale on average that many times. The Opt-in system is perfect for this as once they opt-in, you can keep marketing to them.

2. In my experience most people will not immediately buy the product that is offered but by keeping the names in the mailing list, it is possible that when a product of interest is on hand, the person will then buy. Or, referring back to the "7 times" rule mentioned in the above...you can keep asking or their business, as long as you are nice about (so they don't opt-out).

Some steps in building your hyper responsive opt-in system;

The first thing to do is to determine what your customers need in the first place. Your product or service should provide a solution of some kind that will improve the quality of life either at home or at work.

Marketing a product (especially new ones) takes time and money to establish itself, in both market awareness and for the brand. Profit is not made in the first sale but occurs when the customer decides to buy again or through repeat sales. Up-selling to higher priced products is an effective way to mine your database of opt-in prospects.

The next thing to do is the proper research. If the business is done with a group of people or a single proprietorship, it is best to brainstorm for the best possible brand or product name. It should be catchy and will easily be remembered. Given that there are probably others who have been in the business longer, it is best to think of other names just in case the one you have chosen has been taken.

A product of good quality should be sold at a decent price. Sometimes, the product one makes is already available in the market. To be competitive, one must figure out a way to convince people as to why this product is better than the other leading brands. What features does it have that the competitor doesn't?

What makes it unique and what service can it give as well? The idea here is to leave the other person with the impression of increase, that the "use value" they receive is worth many times more than the price being paid in the first place.

Just like a normal business (not a home internet business), one must acquire the right equipment and machines for the job. These could be merchandise that is either physical or electronic. Also, look into an online ordering system that can handle the purchase process for you from order and payment through fulfillment.

To be successful, one should be sure that the goods that a customer will order can be delivered on time. If there are any problems, a customer support staff or system should be ready to cater to that.

One does not need a wonder product to make it work. All it takes is a list of people you can contact without being accused of spamming. Soon, this will get the attention of the right people and sales should start coming in.

Any business big or small must maximize marketing to get the message across. Online business is just one of the new ways of making money. It is up to the person to find that need and take advantage of it.
About the Author
Kirk Bennett is a Silicon Valley sales and marketing executive and leader. He has developed a series of systems leveraging automation and outsourcing for internet marketers. Start a home internet business today! Check out his site at http://www.YourOpportunityForWealth.com
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