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The Only "Secret" You Need to Know about Internet Marketing

Jun 4, 2008
Too many people are constantly searching for the "Holy Grail" of Internet advertising. Instead of just getting out there and doing something every single day, they sit back and wait till they find the "Secret" to Internet marketing.

Of course there are great techniques out there that you could be using. I'm sure there are great products out there to teach you how to market better. Never stop learning. The instant you stop learning, you start to stagnate.

Top experts even disagree with each other with exactly how you should market online. However, remember there's only one true judge, results!

Without testing, you'll never know which marketing techniques work for you.

Successful Internet marketers will agree that there is one, and only one, "secret" to Internet marketing.

If you don't take any action, you won't get any results!

Successful markers are always doing something. If you sit on the sidelines and read, learn and study without ever taking action, you'll never make any money.

Take action, even if your results are poor.

You have to "practice" Internet marketing.

If you want to become a better copywriter, learn and study, but then take massive action and start testing what you've learned against your existing sales letters.

Something that everyone seems to forget is that even successful companies oftentimes only have a success rate of one in seven products.

Claude Hopkins, considered to be one of the fathers of direct response marketing said this in his book "Scientific Advertising":

"There are many surprises in advertising. A project you will laugh at may make a great success. A project you are sure of may fall down. All because tastes differ so. None of us know enough peoples desires to get an average viewpoint."

The first website you create might not be a success, or profitable. If you're smart, and stay in the game, in contact with the right people you will learn something from it. The next website venture may be the success that you've been hoping for.

The reason for your current failure, could be the wrong product, or the wrong market. If you can explain in one paragraph (or less) who your target market is, then you're not ready for success.

Test different products, and different markets. Test advertising in different locations. Test different ads. Only through testing and tracking can you figure out what works.

The key is to keep your testing small so that it doesn't cost you an arm and a leg. Test one or two ezine ads. Purchase a 10,000 banner ad campaign. Start a PPC campaign.

Set aside a small budget of say $100-$500 every month just for testing.

It should be a small amount, that won't put you out of business if the test fails.

If you can't afford to spend any money on advertising, and start with free traffic techniques.

There are dozens of them that you can use as well. In this area, never spend more time on any advertising technique than you can afford to lose.

Time and money are essentially the same thing, as you become more successful, time is the resource that you can never replace.

The Secret to Internet marketing is to "Do Something."

Even if it doesn't work out quite as well as you plan, keep doing it or add in other elements and aspects to your business.

The second Internet marketing secret is much like the first one. It is "Don't give up!"
About the Author
Kirt Christensen, online veteran of 11 years, has built over a dozen different online ventures. Shave years off your internet marketing program learning curve. Claim your $1 trial to his breakthrough internet business membership site!
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