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Inspiration For Your Craft Booth

Jun 4, 2008
Attractive, fresh displays of your crafts can make the difference of selling or flopping. It's important so people don't get bored with seeing your products.

But, maybe you may feel like you're struggling for some inspiration. There're lots of places you can get ideas for your booth. Here are three that I think you'll find useful.

Existing Displays

Look around in the stores where you shop for displays of items similar to yours. Stores know that their business hinges on their products looking good to customers. They have to have good displays or they'll be going out of business.

Take a look at what they've done. How are the products arranged? How many colors do they use? Do they use more than one type of product?

If possible, take pictures and keep them in a file. Before you know it, you'll have a great folder to go through for getting ideas.

Magazines

Magazines can help you stay up with the trends. You can see what's hot and what's not. The nice thing about magazines is that they have lots of pictures.

Tear out the pictures and add them to your file. The more you look at them, the more you'll see patterns that stores and shops use for creating good displays.

You'll get ideas for how to display your product so customers know how to use it. Or to help them see how it will fit into their lives and what it will do for them.

Friends, Family And Other Crafters

Don't pass up your family and friends. Get them to give you feedback on your ideas. Set up a display at home, and when they come over, ask them about it.

Does it catch their attention? Is there something missing from the display? You'd be surprised how just a few comments from someone can be very enlightening.

The tendency is that we get so involved with our crafts, that it's hard for us to see the forest for the trees. Getting the feedback of some honest family members and friends can get us on the right path.

Look At What's Worked In The Past

Not only should you be looking at what others have done, but you should be looking back at your own. You should be keeping track of what has worked for you in the past so you can refer to it.

When you go to a craft show, set up your display and take a picture of it. How well did it attract people's attention. Did it draw them in and encourage them to pick the items up?

Keeping track of displays that have worked, and the ones that haven't will help you to repeat your success. You can look at what's worked and see how you can improve on it.

By constantly reviewing your work and that of others, you begin to get more and more of an idea of what really works, and what doesn't.
About the Author
Shawn is a businessman that has a soft spot for the independent business person. His site is targeted especially toward the craft industry to help artists sell their creations. A number of his articles address the issue of setting up your craft booth.
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