Home » Internet » Internet Marketing

How To Select A Trade Show Display Company

Jun 4, 2008
To get new business from your next trade show appearance, you would like to have a show-stopping, visually arresting and business producing trade show display, right?

What better way to ensure that success than by selecting a trade show display company that fits your specific needs and preferences?

Look for a for a company that offers a wide range of products and services that fit your specific situation as well as a company that makes it as smooth as possible for you. Some of the areas that you may want to consider include:

*Turnkey Trade Show Display Services

If you don't what to be your own general contractor, seek a complete single-source, hassle-free, full service trade show display company that provides capability from design concept to final production.

As a single resource, this fully-integrated trade show display house would be able to take care of all your needs providing a seamless, turnkey display service that includes every possible step in your pre- and post-show appearance.

The trade show "dream team" should consist of a staff of talented exhibit design consultants, graphic designers, project managers and event coordinators who are adept in making your trade show experience glitch-free. You get to decide what you want from this menu of options.

You should expect these exhibit practitioners to design a breakthrough trade show display with sophisticated trade show graphics and worry-free event planning, plus conscientious care and full trade show exhibits storage of your trade show properties.

*Range of Trade Show

The trade show display business has come a long way. In the past, the trade show booth was purchased either as a custom build or a single "off the shelf" unit with the exhibitor handling the details. As the trade show industry has matured, exhibitors have become more sophisticated, and trade show exhibit companies cater to the full spectrum of a trade show client's exacting demands.

In the early '80s when the industry began changing, many trade show display companies started providing the portable/modular trade show booth, offering mobility and flexibility to exhibitors often moving from one show to the next. This experience helped them customize products and design exhibits that incorporated unique graphics, contemporary materials and structural refinements.

Experienced trade show display houses gradually evolved to deliver dramatic, one-of-a-kind trade show booths for clients wanting to dominate an exhibit hall show floor with a spectacular trade show exhibit occupying thousands of square feet of floor space.

During the transition, the use of new finishes, fabrics and lightweight structural materials led to substantial reductions in handling costs. The resultant economies in freight, installation and dismantling, drayage, storage and refurbishing helped to defray the costs of these dramatic new custom trade show exhibits.

*Global Trade Show Coverage

With new trade show expertise and innovation, top line trade show display houses are able to serve exhibitors wherever and whenever they want to exhibit.

Thanks to a network of exhibit partners providing design, build and show services at over hundreds of locations throughout the world, a trade show display house can now handle the most complex and demanding of exhibitor requirements.

Many leading trade show companies have become global providers serving a growing number of international clientele - many of whom, for example, engage their exhibit house to design and build a single custom trade show display for their once-a-year appearance at a West or East Coast show and then store the unit until the following year.

*Flexibility & Innovation

Flexibility and innovations add to the array of services offered by the full service trade show house. These include: custom trade show display rentals which offer an alternative to the occasional exhibitor who may be considering options before committing to a permanent display.

Also, custom trade show display rentals provide an exhibitor with options to change messages and locations frequently and appear at several trade shows simultaneously.

Look for a trade show display company that fits with your comfort level. You can preview companies online and begin to get a feel for their match with your needs. The best companies are happy to have you visit their showrooms for a walk-thru where you will view a selection of trade show displays ranging from pop-ups to custom spectaculars.

Take a look at graphics and display production capabilities and ask the trade show display host to introduce you to innovative and turnkey event management services. These include show services, graphics design, exhibit storage and complete pre- and post-show service and support.

Seek out a professional trade show staff that can make your trade show display experience dynamic, affordable and successful.
About the Author
Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California with showrooms in Sacramento and Sunnyvale. Find more Trade Show Display ideas in the news section on their website.
Please Rate:
(Average: Not rated)
Views: 157
Print Email Report Share
Article Categories