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What Defines Beauty In The Modern World?

Jun 5, 2008
The latest advertisements, such as the Dove 'Beauty Campaign' are proof that there exists today a debate in the society over who has the correct view of beauty. The competitors, claims Dove, have the wrong concept of it and must not be allowed to get to ones children.

The issue being brought up is definitely important - does the society define beauty? The media? Or does each individual? An even more important issue is that of the effects of being labeled 'not beautiful'.

There are three schools of thought on this issue:

1. Society defines beauty and as it changes over time, so does the idea of what is beautiful:

a. Who's causing this change? A select group of people? If so, then this can be compared to racism. That is exactly what is happening today.

b. The effects of this 'change in perspective' is promoting depression, unhealthy habits, and even suicide.

c. The concept of beauty is not what is really changing, as much as the definition of 'what is desirable'. This results in a large number of beautiful people feeling inadequate unless they buy what the screen tells them.

2. The beauty concepts are the same as before, but now open to exploitation due to increase in technology - Let's evaluate this one:

a. Who is the one exploiting and bringing this into the public? Again, as with the previous idea, the supremacist attitude of a select few dictates what goes, not what is true.

b. It does not make sense why impossible figures and ideas of beauty would come into being when it never existed before. Airbrushed images, and impossible angles on the cheekbones are a modern phenomenon, hence, they are not 'beautiful', but are rather marketed as such.

c. There are small aspects of this that are true - such as wrinkles, and skin blemishes have always been regarded as not ideal. However, applying this very limited concept to everything across the board is a fallacy.

3. Each people group and individual has their own ideas and views - While it is clear that there are some common concepts amongst everyone, each individual differs from another in their own specific views over the matter.

An obvious implication of this view is that every person desires to be 'more beautiful', but for a certain someone, not for everyone in the public. This makes sense in the context of marriage, for example, where a husband and wife try to be as pleasing for each other as possible.

As such, it is clear that there is no evil in seeking to make one's skin and body appear more beautiful through healthy and safe means. However, the exaltation of appearance in opposition to morality, intelligence and health is a curse on this society that must be stopped.
About the Author
Lifecell Anti Wrinkle Cream is an example of a product that instead of promoting unhealthy lifestyle focuses on effectively fighting skin damage. Read the full review here - Lifecell Wrinkle Cream
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