Home » Shopping » Fashion

Underwear From The 1970s To Today

Jun 5, 2008
The functionality of underwear grew during the 1970s and 80s to add a whole new aspect to it, which was fashion. Long gone was the simple purpose of having something to wear underneath your clothes. It became sexy and fashionable to care about what you wore underneath it all.

Sex appeal was the sole marketing campaign for underwear and also for swim garments, including bikinis, bathing suits, and swim trunks. Society became accustomed to seeing these images over and over again in popular culture. So much so that designs based on underwear eventually became part of normal wear, now worn over other clothes. Many pop stars of the 80s helped make this a full blown trend.

G-strings, originally worn mostly by strippers and various staff members of gentlemen's clubs, became a staple in the 80s for swimwear in countries like Brazil. This trend would catch up with the rest of the world by the 1990s. And in current times, the g-string has transformed into underwear commonly known as the thong. Thong underwear is categorized, of course, by a design where a slip of fabric of varying widths is enclosed between the buttocks to hide the appearance of underwear lines. It has already become one of the most popular underwear styles worn by women. The male consumer is also warming up to the idea of adventurous undergarments, as thong wearing has been on the rise with them.

The use of sexual images to market underwear made by such designers as Calvin Klein became popular, showcasing scarcely dressed models that had a definite sex appeal to them. Mark Wahlberg broke free of his "Marky Mark" rapper persona in one of these advertising campaigns, which helped him become a marketable icon and famous actor. One of his first starring roles actually focused on his sexual image in the film "Boogie Nights." From this launching pad, he's gone on to star in many hit movies, and earn the respect of film buffs everywhere. In what other era would a mainstream film star be able to say that dropping his pants did wonders for his career?

According to market research firm Mintel, in January 2008, the men's underwear market in the UK was valued at 674 million pounds or over 1.3 Billion US dollars. And sales of men's underwear rose by twenty-four percent between 2000-2005. Women's underwear stores such as Victoria's Secret are also a huge industry, openly marketing the sex appeal of undergarments and swimwear. Victoria's Secret's commercial campaigns and catalogs are popular with more than just women, as many men also use them to purchase sexy garments for their partner.
About the Author
Sebastian Marders loves writing about a variety of things and sharing the website that inspires each piece with his readers. If you would like to see some lingerie that's exotic for yourself, including sheer sexy lingerie and comfortable satin panties, then please visit.
Rating:
Please Rate:
(Average: Not rated)
Views: 181
Print Email Report Share
Article Categories
    • Artists
    • Gambling
    • Humanities
    • Humor
    • Movies
    • Music
    • Photography
    • Tattoos
    • Television
    • Classic Cars
    • Motorcycles
    • Recreational Vehicles
    • SUVs
    • Trucks
    • Vans
    • Branding
    • Business Opportunities
    • Careers and Jobs
    • Corporate
    • Customer Service
    • Direct Mail
    • Entrepreneurship
    • Ethics
    • Financing
    • Franchising
    • Home-Based Business
    • Human Resources
    • Import and Export
    • Leadership
    • Management
    • Market Research
    • Marketing and Advertising
    • Negotiation
    • Network Marketing
    • Networking
    • Organizational
    • Presentation
    • Project Management
    • Public Relations
    • Small Business
    • Strategic Planning
    • Team Building
    • Telemarketing
    • Training
    • Data Recovery
    • Databases
    • Games
    • Hardware
    • Networks
    • Operating Systems
    • Programming
    • Security
    • Software
    • Spyware and Viruses
    • Ask an Expert
    • College and University
    • Home Schooling
    • K-12
    • Languages
    • Online Education
    • Psychology
    • Accounting
    • Credit
    • Currency Trading
    • Debt Consolidation
    • Insurance
    • Investing
    • Leasing
    • Loans
    • Mortgage
    • Mutual Funds
    • Personal Finance
    • Stock Market
    • Structured Settlements
    • Taxes
    • Wealth Building
    • Coffee
    • Cooking
    • Gourmet
    • Recipes
    • Wine and Spirits
    • Acne
    • Aerobics
    • Alternative Medicine
    • Beauty
    • Cancer
    • Cosmetics
    • Depression
    • Diabetes
    • Diseases and Conditions
    • Fitness Equipment
    • Fitness
    • Hair Loss
    • Heart Disease
    • Medicine
    • Men's Health
    • Muscle Building
    • Nutrition
    • Skin Care
    • Supplements and Vitamins
    • Weight Loss
    • Women's Health
    • Yoga
    • Arts and Crafts
    • Babies
    • Collecting
    • Elderly Care
    • Genealogy
    • Hobbies
    • Parenting
    • Pets
    • Pregnancy
    • Woodworking
    • Feng Shui
    • Gardening
    • Home Appliances
    • Home Security
    • Interior Design
    • Landscaping
    • Affiliate Programs
    • Article Marketing
    • Auctions
    • Audio
    • Banner Advertising
    • Blogging
    • Broadband
    • Domain Names
    • E-Books
    • E-Commerce
    • Email Marketing
    • Ezines and Newsletters
    • Forums
    • Internet Marketing
    • Link Popularity
    • Pay-Per-Click
    • Podcasting
    • RSS
    • Search Engine Marketing
    • Search Engine Optimization
    • Security
    • Social Media
    • Spam
    • Video
    • Viral Marketing
    • Web Design
    • Web Development
    • Web Hosting
    • Copyright
    • Cyber Law
    • Intellectual Property
    • National, State, Local
    • Patents
    • Regulatory Compliance
    • Trademarks
    • Buying
    • Selling
    • Baseball
    • Basketball
    • Boating
    • Cycling
    • Extreme Sports
    • Fishing
    • Football
    • Golf
    • Hockey
    • Hunting
    • Martial Arts
    • Running
    • Scuba Diving
    • Soccer
    • Swimming
    • Tennis
    • Dating
    • Divorce
    • Marriage
    • Weddings
    • Astrology
    • Buddhism
    • Christianity
    • Faith
    • Hinduism
    • Islam
    • Judaism
    • Meditation
    • Metaphysical
    • New Age
    • Cable and Satellite TV
    • Cell Phones
    • Communication
    • Gadgets and Gizmos
    • GPS
    • Satellite Radio
    • Video Conferencing
    • VoIP
    • Addictions
    • Coaching
    • Goal Setting
    • Motivational
    • Stress Management
    • Time Management
    • Causes and Organizations
    • Environment
    • History
    • Holidays
    • Men's Issues
    • Nature
    • Philosophy
    • Politics
    • Women's Issues
    • World Affairs
    • Air Travel
    • Camping
    • Cruises
    • Destinations
    • Outdoors
    • Article Writing
    • Book Reviews
    • Copywriting
    • Fiction
    • Non-Fiction
    • Poetry
    • Quotes
    • Screenplay
    • Tools and Resources