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Back Links Importance In Search Engine Optimization

Jun 5, 2008
If you have considered Search Engine Optimization, you would have come across the sound "back link" almost once. For those who are new to SEO, you might be wondering what back link is, and why it is so important. Backlinks has now become very significant to the scope of Search Engine Optimization they have become the main building blocks to SEO.

What do you mean by "backlinks"? Backlinks are the links, which are directed towards your web site, which is also known as inbound links. The count of backlinks is a sign of popularity or significance of that web site. Backlinks are chief for SEO as some search engines, particularly Google, will provide more credit to web sites, which have quality backlinks, consider those web sites more significant than others in all their results pages for search query.

While search engines compute the relevance of the site to a particular keyword, they think of the quality number of inbound links to that website. So we must not be pleased with simply getting inbound links, it is a quality of inbound link, which matters.

A search engine thinks that content of the websites to decide the quality of inbound link. When an inbound links to your website come from few other sites, and those websites have content linked to your website, these links are measured to be more relevant to your website. If links are found on websites with dissimilar content, they are measured less relevant. Higher the relevance of the inbound links, greater will be their quality.

For instance, if webmaster has a site about how to free orphaned kittens, and have received a backlinks from another site about kittens, that will be more relevant in search engine's evaluation than a link from the website on the subject of car racing.

Search engines would like websites to have the level playing field, also look for normal links built gradually over time. While it is quite easy to influence links on web page to achieve higher ranking, it is harder to influence search engine with the external backlinks from some other websites. This is as well a reason why the backlinks feature is high in search engine's algorithm. Recently, however, search engine's principle for quality links has gotten tougher, thanks to the unscrupulous webmasters that are trying to achieve these links by deceptive or else sneaky methods, like with hidden links, or mechanically generated web pages whose only purpose is to give inbound links to sites. These web pages are called link farms, they are not only unnoticed by the search engines, but also linking to a link farm, which can get your website banned entirely.

Another reason to get quality backlinks is to attract visitors to come to your site. You cannot build a site, and then wait for that people will discover your website not pointing the way. You will most likely need to get the term out there about your website. One-way webmasters got a word out can be used through reciprocal linking.
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