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Online Marketing: Does Meta Tags Matter?

Jun 5, 2008
Another thing you may want to do also is place meta tags on your site. I no longer do this because the major search engines no longer use them as a factor to your website's search engine position. I'm not going to go in depth on the subject of meta tags because of this.

Here are a few SEO techniques you can do without even knowing any HTML!

Put your website URL in your signature line when posting in forums. Not only will this bring traffic to your site, but it also shows as an inbound link to search engines.

Issuing a press release about your site can possibly get your links on sites and blogs across the Internet. This will also pull some traffic for your also!

You should also submit your site to search engine directories. Some will tell you not to waste your time on doing this. I do it because I see that it can't hurt to do it, so why not do one more thing to help your site. However, I will tell you NOT to pay anyone to do this for you. It is a waste of money. If you can't find the time to do it, do what I do and pay your son or daughter to do it for you. It's VERY easy to do. Just give them a list of search engines along with all the info that search engines ask for when you submit to them, and tell them what you needed done. My kids have been my personal secretaries for a while now, and I wouldn't know what to do with out them.

The last thing, but certainly a very important thing you must do when SEOing your site is work on getting inbound links. Inbound links are simply links on other websites that link to yours. ☺ If that doesn't make sense to you, here is an example. I place your link on my site. That would be an inbound link to your site. Inbound links help your page rank (PR) which in turn helps your search engine positioning. Good inbound links can greatly increase your page rank. Let's talk a little about page rank, and then we will move on to how you can get inbound links for your website.

PageRank is a numeric value that represents how important a page is on the Internet. Google figures that when one page links to another page, it is casting a vote for the other page. The more votes that are cast for a page, (the more a page is linked to) the more important the page must be in Google's eyes. Google also looks at how high of a page rank the linking site has to decide the importance of the link. More examples at http://www.honestreview.info/profitlance/index.html

For example, if you have 20 pages linking to your site that have a PR (page rank) of 1 those links aren't as important as a site that have 20 links from pages with say a PR of 5. The site that has the 20 links with a PR of 5 is going to be listed higher in the search engines than the site with 20 links from sites with a PR of 1. Yes, it takes a minute to understand, but everything about Google takes a minute to understand. Don't get me wrong, I LOVE Google! It's the best search engine around, but learning the science behind Google is an ever changing task!
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