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Running A Successful Home-Based Business

Jun 6, 2008
To have a successful home-based business, you have to look beyond the gimmicky "get rich quick schemes" and nurture your own success. Not many people make a million dollars by doing next to nothing. It takes hard work, persistence, knowledge and most of all knowing your customer base and catering to them.

Many companies involved in network marketing ooze promises of making you rich. But the success rate for such businesses is very low. In fact more than 95 percent of people drop out of these network-marketing deals.

If you truly want to be successful in the home-based business arena, you have to take charge of your business and become an expert in these areas below:

1. Phone and communication skills

You have to be excellent at conversing with customers over the phone. You should be well versed in email as well, but talking on the phone usually saves less time when it comes to solving problems and answering questions.

Good communication skills help you get the job done faster and satisfy the customer as well. You should be polite and listen to the customers need. After all a satisfied customer is more likely to return again and again and probably even tell their friends to come to you as well.

Consider a situation where someone makes you a call and pleads with you to let him know what business you are into.

This is not just a person who is calling just to find out what a particular hoarding that they saw, meant, but he literally desires to get to know about your business.

2.Know the Internet and Web Sites

2. Involvement in the Internet

A great website is a must for an online business. Not just one with flashy words and clipart but one that functions properly.

People go to your site to find out information so have that content readily available. And make sure your site is easy to navigate through. Some customers become frustrated when sites are too complex and simply look elsewhere.

Be sure your site contains information and items that customers want. In other words, know your customer and what sells.

3. Provide well-written material to your customers

As mentioned earlier, your site has to contain well-written information for customers. This can either make or break your business.

This means knowing your customer intimately and knowing what they want. Your site is a promotion of your product much like a written sales letter or pamphlet. The site also works to sell things for you while you are busy doing other things. So invest time in it.

So the keys to success are selling the product and not expecting it to sell itself, and knowing your customer and being able to communicate effectively with them.

So finally the meaning is clear. You have to sell the product, and not expect sales to happen by itself.
About the Author
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