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Your Secret Weapon to Building Internet Wealth - An Opt-in List

Jun 6, 2008
Does this scenario sound familiar to you?

Having read countless articles, sought endless expert advice and heard numerous success stories of how people have built unimaginable wealth on the Internet using the power of opt-in lists, you finally decide to have one of your own. Presuming you know everything there is to know about opt-in lists you follow all the advice to the Tee. And you fail to make even a single dime.

In fact, you're losing money. Fast. Being rather lazy, you hired writers to help out with your articles, and when that didn't work your month's budget on a doomed Pay-Per-Click campaign. Perhaps your list even got quite big. But only a tiny percentage actually converts to sales.

Which ever way you look at it, you've failed to make a profit, and after a few months of desperately peering at your statistics and sales figures, you come to the conclusion that your dreams of Internet wealthbuilding are over.

You wonder what wrong. Why have others succeeded where you have failed? Perhaps you were too hasty, diving straight in like that. Maybe the product is rubbish, after all. Or maybe it's you - you're just not cut out for this...

Sound familiar?

All is not lost, however - don't forget that just because you emailed people on your list does not mean they'll buy instantly. As an Internet marketer, you need a bit of patience!

Whether you're just starting out, or you're already building an opt-in list but id doesn't seem to be going anywhere, here's three quick and easy steps to set you on the right track:

1) Make sure your product or service is one that people really need.

And get to know your product. Too many people forget this. How can you expect your subscribers to buy something you haven't bothered to research or learn about thoroughly? You carry it forward - knowledge and belief, or lack of it. Invest some time and effort to research your product properly.

2) Join forums, where you can provide expert advice and recommendations, allowing you to build an aura of trust around you. By doing this you can build a base around other forum users, inviting them to join your opt-in list. Because they know and trust you already, they will make good customers. Through your forum posts link to your site they will be able to see what your business is all about. They'll begin to believe in you and your products. You can increase your credibility even more by writing and submitting articles and posting blogs, which will also build more potential subscribers and customers.

3) Make friends with other opt-in list users (forums are an invaluable tool here, too). Let them mentor you - someone who has already launched a successful opt-in list will be able to tell you what to do and what not to do, They can steer you clear of potential pitfalls and mistakes to avoid, because they have gone through it themselves. Experience is the best teacher, and there is nothing better than learning from the mistakes of others!

Building a profitable opt-in list doesn't happen overnight. It takes great preparation and effort. Opt-in lists have to be built from scratch and, once built, take some maintenance. Keep yours organized and manageable. But use it to Keep your subscribers happy and they'll be willing to buy from you time and time again. Build your list, build Internet wealth!
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