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Know Your Niche Before You Jump In

Jun 6, 2008
Niche markets, when identified can result in a highly profitable business model. As not all entrepreneurs are looking to get into these sometimes small ventures. So lets look at some examples.

One of the most successful independent publishing companies in business today is that of Dan Poynter, author of an how-to book on hang-gliding. Too narrow a market? You might think so, but it didn't turn out that way. Dan sold tens of thousands of his self-published hang-gliding books under his own Para Publishing imprint. The fact that his book was highly targeted to a specific readership of persons with a shared interest made marketing it feasible for a one-man company such as his.

Another man makes a million dollars a year selling educational material to the carpet cleaning niche market. Yet another sells reports to small businesses to the tune of $25,000 a month. Take a look around the Internet niche markets are thriving. Practically every product or service sold on the Internet is part of it 's own unique niche market a specific field or area of interest. Plenty niche marketers do just that. For example, one man makes an easy six figure income from his website teaching self esteem to children through Karate.

Coming to the niche markets for affiliate marketing, these are services or products which cover specific demands. This niche market encompasses special kind of things, which fulfill the needs of customers that are not usually met. In order to build a solid and strong position in affiliate market, you must choose a niche product complementing your own website. You will have to make preparations to come up with a specific market for the niche product that you are to sell.

Until recently, Internet marketing meant general markets. However, the proliferating numbers of Internet marketers has given rise to severe competition in the general markets. This is when niche market came into being. Niche markets actually indicates the evolution of Internet marketing.
In essence, niche marketing is a business strategy in which (depending on the needs), real products are marketed to real people. Niches are essentially small markets. Niche markets are run by the fervor of real people who all possess enough wealth to invest on particular subject matters they are inclined to. Niche marketing caters to smaller markets that have a large following.

There are some niche markets, which draw minimal traffic. It would be better for you to work with several niches to build a feasible niche marketing strategy. With this strategy, no matter how many visitors you have, it is almost sure that you will have some sizeable profit.

Examples are custom welding and hoof trimming. So, one way to recognize the potential for a niche market is to think about those goods and services you need. Many people have hobbies they enjoy, or develop special skills. Sometimes these hobbies and special skills can evolve into a niche market. It is obvious from the table that niche marketing is everywhere. Sometimes the niche served is so narrow that the product is aimed at one small group within a market.

The South Florida Business Journal, a tabloid published in Dade County, Florida (Miami), and targeted toward the business community, is a niche market publication. It started out with just a few thousand subscribers. It still claims fewer than 20,000 paid subscribers but it is nevertheless a very successful business publication.

Even a novel can be a niche market publication. One title, for instance, might appeal to all environmentalists (a readily identifiable group). Another might appeal to all tourists visiting Savannah, Georgia (a limited geographical area). Both are niche market publications.

So really it dose not matter what niche you choose to build your business in as long as you have an audience to market it to. So before you dive in you should research your niche an ensure there is a market.
About the Author
Gav Shannon is a Network Marketing Professional who writes about different topics that he feels may be of an interest.If You want to know more about him go to http://www.gavshannon.com
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