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Article Marketing is an Effective Website Promotion Strategy

Bob Withers
Jun 6, 2008
One of the most effective online marketing methods in use today is Article Marketing. Article marketing consists of writing articles related to your website and then distributing them through article directories with an Author's Biography Box at the end which includes a link to your website.

Article marketing is free, but if you have written good articles which are also properly search engine optimized then you can get great results from this online marketing method. Article marketing is a type of advertising in which businesses write short articles related to their respective industry and is basically another way to drive free traffic to your website.

Articles are a perfect way to focus your website marketing on the full range of your most relevant keywords and is one of the most powerful skills you can learn to promote your online business. Article marketing is one of the more effective ways to boost your revenue and add exposure for your product and web site without excessive amounts of time or money being sacrificed.

It's a great way to generate traffic, but if you're not using proper SEO techniques in your articles, you're wasting most of your time and effort. Article marketing is arguably one of the most powerful niche marketing tools available online. Articles can be on almost any subject. From technical articles about specific products to opinions on the best ways to monetize your website and they allow you to place your identity all over the internet.

Articles are read by interested customers who are looking for information on your chosen topic or niche. They give you a reputation as an expert and grow your business accordingly. Unfortunately the quality of articles can suffer if the author concentrates too much on keyword content at the expense of quality.

So placing links within articles that are focused on the same subject matter as your website is a perfect way to increase their placing in the eyes of the search engines as long as it's done correctly. If the search engines find hundreds of duplicates of your articles you will not get credit for the links on most of your submissions and this will severely limit the impact of your article marketing.

Over time, a Website or Blog will gradually get more and more traffic, and if you properly monetize the website, that traffic converts into pure profit. Content is king and the more articles you add, the more traffic you will get. Thus, continuously adding articles is an excellent way to optimize your website for search engines, which are a prime source of traffic.

Many people use article marketing successfully in order to drive traffic to their main website. However, others have found that it is also very profitable to use article marketing to drive traffic to various affiliate programs in order to determine which will be the most profitable.

If you try article marketing and drive targeted traffic to a niche website you will be able to find out in a short period of time if it is worth pursuing. Another viewpoint is that having articles on your site written by others can also bring traffic. It can drive traffic to your website, but it can also help you grow as a marketer and help establish your brand.

Article Marketing is a practice that no Webmaster, Blogger or Internet Marketer should ignore. It is a great tool that can promote you from the bottom rung to being on top of your game in short order and is just one weapon you should have in your website promotion arsenal.

Article marketing is probably the most effective link building tactic in existence today and is in many regards the perfect online marketing strategy for those who have more time to spend than money.
About the Author
Bob Withers is a professional sales and marketing person with over twenty years experience. He has also turned his sights on internet and affiliate marketing to apply his trade. If you want to get in touch with Bob please visit:
Free Home Business and Affiliate Marketing Advice
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