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4 Email Strategies to Boost Your Internet Marketing

Jun 6, 2008
There is a huge competition for search engine rankings, and everyone's fighting to get to the top. So, there are a lot of other ways to generate customers through Internet marketing. Email is one of the best Internet marketing tools that you can use.

I Fought The Law

Spam is undoubtedly illegal. You can't legally send spam or unsolicited email to multiple recipients. Not only is it useless, it's annoying, illegal, and disrespectful. No one likes spam, and no one cares or opens spam.

However, remember that there are other alternatives to spam email. You can employ other email techniques that will boost your Internet marketing campaign. Here are some of those ways.

The Signature Tool

Basically no one uses that email signature marketing tool, but it has proved to be incredibly useful for Internet marketing. Most people don't think much of the tiny postscript that is placed in a signature tool for an email. But signature tools can generate a lot of web traffic.

Many businesses have enjoyed a huge skyrocketing in the amount of web visitors they host simply by including a signature tool at the end of their emails. Many famous email services such as Yahoo! employed the signature tool strategy. Immediately, millions of people joined their email service. They simply included a signature at the end of every email. This signature informed people about their free email service. In turn, hordes of people signed up.

The Opt-In Strategy

People who come to visit your site may want to be updated regarding new products or services offered by your company. Or maybe they just want to know how the company is doing. So, you can build an opt-in email list. People choose to be included in opt-in email lists. In this way you can update all of your clients regarding your company's progress.
This is an extremely useful Internet marketing strategy.

Whitelists Equal Freedom

Safe lists are comprised of people who have joined a certain list and who agree to receive email regarding a niche market or business. You can send out many advertisements to members of safe lists, but remember to keep the information useful and provocative. You can see these lists at many major sites, such as MSN, Yahoo! groups, and others.

In addition, it's a good idea to establish a different email account for your safe lists, because people will send you a huge amount of email. Yet safe lists, or whitelists are great strategies for Internet marketing.

However, you'll need to create interesting titles so that people will be intrigued enough to read what's in the email. People in safe lists receive a lot of email. You need to distinguish your company from the rest of the crowd.

Also, make sure you join safe lists that pertain to your market.

Ezines Attract Customers

People like to read articles, and if they voluntarily are members of an ezine group, you can post your articles there. Then, many people will read your article, and if you've written it well, they will visit your site. This is a great Internet marketing strategy. In addition, there are a lot more people who are members of ezines than there are people who have joined safe lists.


Remember, email is a highly powerful Internet marketing tool. Do not forget this. You must employ specific strategies in order to successfully use email, but if you are serious about Internet marketing, you will use these strategies.
About the Author
Moe Tamani is a Search Engine Placement Specialist and an expert in Organic SEO.
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